Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.
Messaging
AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling
January 24th, 2024 by Vijay Chattha and Daniela RodriguezOur author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.
How Many Target Audiences is Optimal for a Media Placement?
January 22nd, 2024 by Dustin SigginsMedia exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.
PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024
January 11th, 2024 by Nicole SchumanThis week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.
Explainer: How to Define an Audience
January 10th, 2024 by Nicole SchumanToday our explainer series looks at how to define, assess and measure your audience.
Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins
January 9th, 2024 by Arthur SolomonBecause of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.
PR Pros Share Their 2024 PR Industry Predictions
December 20th, 2023 by Nicole SchumanAs 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.
Landing a C-Suite Role: Q&A With CMOs Who Began in PR
December 1st, 2023 by Kaylee HultgrenPRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.
PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation
November 16th, 2023 by Nicole SchumanThis week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back.