We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.
Social Media & SEO
Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship
January 17th, 2011 by PRNEWSAs the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.
Measuring Your Influencers: Relevance Precedes Popularity
January 17th, 2011 by PRNEWSWhile revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.
Customer Care: Actions Should Speak Louder Than—Listening
January 10th, 2011 by PRNEWSCommunicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.
Charting the Industry: Orgs Wrestle With Social Media ROI
January 3rd, 2011 by PRNEWSDespite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.
Twitter Watch: Followers of Best Workplaces
November 12th, 2010 by PRNEWSPR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.
2010 Platinum PR Awards: Anniversary Campaign
October 5th, 2010 by PRNEWSWinner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued
Twitter Watch: Followers of Best Workplaces
September 13th, 2010 by PRNEWSGoogle leads Fortune’s Best Places to Work list in number of Twitter followers.
NonProfit PR Awards: Event PR: Pro Bono
November 9th, 2009 by PRNEWSCampaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued
Toy Story: An Iconic Brand Gets Nostalgic and Goes Digital
October 27th, 2009 by PRNEWSTonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.