| Displaying 1 - 20 of 119 matching stories. |
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| 08-04-2008 |
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Welcome to the Jungle: Investor Relations Joins the Blogosphere
Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies...
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| 08-04-2008 |
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11 Tips to Blog for an Investor Audience
• Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should...
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| 08-04-2008 |
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How to Subscribe to an RSS Reader
RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool can benefit them. Whether you...
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| 07-30-2008 |
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Mobile Web Applications A Must
MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the...
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| 07-28-2008 |
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Tradition Meets Innovation: using Dark Sites
Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element is control. By its very...
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| 07-23-2008 |
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Bloggers' Influence On Mainstream Media
Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision's study of the top 20 national...
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| 07-21-2008 |
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Online Crisis Communications: Your First Statement Is Crucial
To navigate a crisis effectively, you need to do at least two things: 1. Recognize you’re having a crisis, and 2. Communicate (as opposed to failing to communicate). How, when and why you communicate may be...
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| 07-16-2008 |
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Using Technology To Your PR Advantage
Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today's 2.0 world can be a challenge, but Joanna Kulesa of Kulesa Public Relations can offer some solutions. Amidst the...
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| 07-16-2008 |
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7 Ways to Recession-Proof Your Online Content
With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of large companies are...
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| 07-14-2008 |
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The Real Cost of 'Free' Online News Services
I recently read a posting on the blog of a major Internet search engine, in which the writer, who is an employee of that company, identified several “truths and myths” regarding the process the firm has created to decide which articles will be put...
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| 07-03-2008 |
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Making Your Widget Work for You
Almost everyone understands the basic concept of a widget - what it is and what it does - but understanding just how to maximize a widget's functionality is another beast altogether. Since social media gives everyone a platform to communicate, it has...
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| 07-03-2008 |
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Seven (Mostly Digital) PR Tips To Boost Brand Awareness
Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase your existing brand's awareness as found on...
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| 07-03-2008 |
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Press Release SEO Tips
It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching...
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| 06-27-2008 |
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The Diary of a Convert: One Exec’s Journey from Digital Illiteracy to Digital Champion
A year ago, if you told me that I would be responsible for managing a social network with 5,000 participants, I would have laughed. Web 2.0 just wasn’t my thing. But today, I’m essentially responsible for maintaining and growing my...
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| 06-26-2008 |
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Online Reputation Management: The New PR
Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors. Look no farther than Michael Brown...
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| 06-19-2008 |
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How A Successful Obama Campaign Could Change the Way Washington Communicates
If Barack Obama and his grassroots army win the White House in November, he has promised to change the way business is done in Washington. Some of the implications, such as earmark reform, more transparency in contracting and lobbying, and campaign...
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| 06-17-2008 |
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Elle and Microsoft: Know Your (Digital) Audience
Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing...
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| 06-17-2008 |
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Make Your Videos Make Money
53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine Conference last week held at the...
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| 06-16-2008 |
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Online Video's 1% Problem
OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a...
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| 06-11-2008 |
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Off 'Topix:' How To Pitch an 'Unpitchable' Outlet
Web 2.0 has brought PR professionals several new primetime communications vehicles. From blogs and wikis to podcasts and virtual worlds, PR practitioners are leveraging new media formats to speak to audiences in a more meaningful way, with the goal of...
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August 8, 2008 
