CATEGORIES

For questions regarding your entry, contact awards coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1851.

Annual CSR Report— This category recognizes outstanding CSR-and-sustainability reports for shareholders and other key constituents. Include 3 copies of your Corporate Social Responsibility Report along with your entry form. (Synopsis is not needed for this category.)

Business Ethics Communications— The winner in this category will have clearly demonstrated unquestionable business ethics to all stakeholders, in some cases mitigating the crises of confidence that employees, customers and other stakeholders may have had in the wake of recent corporate scandals. Include a synopsis with the entry form.

Cause Branding Campaign - This category recognizes a particular campaign in which the corporation’s brand is aligned with a cause, resulting in a nonprofit-corporate partnership that benefits the cause and raises awareness among consumers and other stakeholders.  Entrants must show tangible results of campaign and year-over-year strategies to improve the cause branding campaign if this is an ongoing program.

Community Affairs— This category encompasses a wide variety of corporate citizenship efforts, from prominent support for local causes to outstanding partnerships with national and international cause-related organizations. Include a synopsis of the initiative with the entry form along with information on any pertinent partnerships.

Corporate-Community Partnership - This category comprises those campaigns whose primary focus is forming/promoting a partnership for a social or community cause, but which may also include promotion of your product and/or services and/or company and the advancement of your reputation as a corporate citizen.

CSR Pioneers of the Year:

• CEO
• COO
• Communicator
• Marketer
• Community Relations Executives
• CSR Executive

Diversity Communications— The winning communications initiative in this category will reflect an organization’s commitment to racial, ethnic, religious and gender diversity.

Employee Relations  -  This category recognizes internal communications efforts and honors those organizations that are communicating to employees CR commitments and engaging them in helping to create positive change on important social and environmental issues.

Employee Volunteer Program - This category recognizes outstanding communications and volunteer efforts of a company to support a social or community cause.

Environmental Communications— This category recognizes a communications strategy with your organization’s environmental efforts as its focus. Along with your entry form, provide an explanation of your company’s environmental practices as well as a synopsis of the campaign or ongoing communications initiative.

Green PR Campaign - This category recognizes a communications strategy with your organization’s "Go Green" efforts as its focus. Along with your entry form, provide an explanation of your company’s green practices as well as a synopsis of the campaign or ongoing communications initiatives.

Human Rights Communications— The winner in this category will have effectively communicated to its various stakeholders worldwide the social actions it has taken— whether proactively or reactively—to improve human rights in the geographic areas where it conducts business.

Media Relations - The winner in this category will have demonstrated outstanding media relations strategies resulting in positive coverage for a CSR program/campaign. Entrants must show measurable results from its media efforts and include samples of coverage that demonstrates consistent messaging and PR’s role in educating the media about the CSR program.

Overall Leader in CSR Practices

• Corporation with less than 1,000 employees
• Corporation with between 1,000 and 25,000 employees
• Corporation with more than 25,000 employees

Philanthropy Communications— Recognizing an organization with a successful charitable giving program(s) in which the communications of these efforts has improved the image and standing of the organization in the markets it serves.

Product Design/Redesign - Entries in this category should focus on the PR efforts surrounding the a new product design or redesign of an existing product or service, whether in the consumer or business-to-business arena.

Stakeholder Engagement - The winner in this category will have demonstrated outstanding success in engaging its various stakeholders in the CSR program or campaign. The CSR program will have demonstrated that it heeded the needs of its stakeholders, be it employees, local citizens, investors, etc..

The Judges
Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning and implementation. The most important criterion is proven success in aligning your strategic objectives with your end goals.