Don't Compete with YouTube

Sometimes Its Better To Put Your Message On YouTube Instead Of Advertising To Pull Viewers Back To Your Web site Late last year, Virilion did a public education campaign for a nonprofit client, using pay-per-click advertising on Google to bring traffic back to their Web site.

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What Comcast Can Teach You About Customer Service--Really

If customer service at large corporations is a cultural joke, then customer service from a major phone or cable company is an entire subgenre in and of itself.  So, it is particularly ironic that a major cable company is in fact on the forefront of customer service.

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Investor Communications Strategies in the Age of Online Activist Shareholders  

On April 30, 2002, Walter Hewlett announced that he was abandoning his proxy campaign to block the HP-Compaq merger.  Our client, Hewlett Packard, had hired us as part of a team that waged a campaign both online and off to convince shareholders to approve the deal.

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Managing Risk, Maximizing Results: Video Rocks Traditional PR

The fact that video is a good match for the Wild West of online platforms doesn't mean more traditional digital functions - media relations, internal communications, human resources, etc. - don't stand to benefit as well.

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A Look at a Web Site Winner

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.

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1Up's MyCheats.com Wiki Goes User-Wacky

1Up’s MyCheats.com Wiki Goes User-Wacky Build an engine and they will come…and drive it themselves.

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Let's Go to the Video...and Score Online PR Success

Lessons Learned: Placing Videos Online If you are planning to put promotional video clips online, here are a few quick suggestions worthy considering: Keep it short, simple and succinct. Nobody wants "Gone with the Wind" on the Net (not at the moment, anyway).

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