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Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis

January 28, 2008

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. Teaming up with Google, the museum created a...


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