It's not news that blogs are here to stay both here and abroad, but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry executives from the United States and United Kingdom shed more light on the trendy subject.
Almost 89% of U.S. respondents and nearly 83% of U.K. respondents believe blogs are an important digital communication;
More than half of all respondents said no one is blogging on their or their clients' behalf (U.S.: 63.5%, U.K.: 63.4%);
Most respondents confess they or their clients don't have an official blogging policy (U.S.: 86.5%, U.K.: 82.1%);
Nearly one third of companies that claim to have a blog say it is written by the company's CEO;
62.3% have not adapted their communications strategy to include proactive outreach to blogs, message boards, and other forms of digital media;
Respondents in both countries consider the ability to share information quickly and broadly as the most important consideration for blogging (U.S.: 84% and U.K.: 73.9%)
63% of U.S. respondents feel lack of credibility to be the major down side of blogs; 62.8% of U.K. respondents prefer other forms of communication to reach audiences;
53.7% of respondents are not involved in the writing, creative or approval process for corporate or CEO blogs;
Most respondents (77.8% of U.S. and U.K.) believe that the public relations department should handle fallout from bad news breaking in the blogosphere; and
October 13, 2008 
