PR News Crisis & Legal PR Bulletin

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October 13, 2008

A Survey by PR News and Levick Strategic Communications

Respond by Thursday Mar. 9

Just 7 Questions = $70

Most PR professionals have not earned their salt in PR until they’ve had a crisis to handle or a lawsuit that requires savvy communications. PR News and Levick Strategic Communications want to hear from you: what’s your background in handling crises and what are the most outstanding crisis management challenges you face? With your feedback and your colleagues’ we’ll be able to provide you with a clearer picture of the people behind the scenes communication crises and ways to improve PR’s role when a fire needs to be put out.

Your responses will remain confidential and your identity will remain anonymous.

Bonus for Responding: just for taking the time to fill out this survey, we’ll give you $70 off our your subscription or renewal to PR News. In addition, as a respondent, you will receive the full survey results in advance. Upon your submission, we will email you the details for redeeming this special offer.

Respond no later than Feb. 21

First Name:
Last Name:
Email:
Job Title:
Company Name:
Address:
City:
State/Province:
ZIP/Postal Code:
Country:
Phone:
Fax:
Company Type:

Would you like to receive the following complimentary e-letters?
The Latest from PR News (from PR News)
Next Alert (from Levick Strategic Communications)

Survey Questions

1) Where do you work?

Private company

Publicly traded company

Communications agency

Nonprofit/Association

Government

Other

2) Please select whichever of the following describes your professional experience:

I am a member of a team that has handled 1 to 20 crisis and/or litigation media matters.

I am a member of a team that has handled more than 20 crisis and/or litigation media matters.

I have led a team on 1 to 20 crisis and/or litigation media matters.

I have led a team on more than 20 crisis and/or litigation media matters.

3) How would you describe your training for litigation and/or crisis communications work? Please check all that apply.

Academic

On the job, as part of a team handling 20 or fewer crisis and/or litigation media matters.

On the job, as part of a team handling more than 20 crisis and/or litigation media matters.

On the job, handling a crisis and/or litigation matter that arose and for which you had no prior training

Other

4) If your training was mainly on the job, would you say:

The training was guided by senior communications colleagues.

It was a sudden immersion course due to exigent circumstance.

It was a combination of the two.

Other

5) Did you receive formal training in crisis and/or litigation communications management? If so, please check all that apply:

University/college
Which university or college?
Has this preparation proven relevant to your present responsibilities?

Employer-sponsored training
   Describe nature of seminar or training
   Has this employer-sponsored training proven to be useful in your present work experience?

Have you received any other form of additional formal training?
If so, please describe

None of the above.

6) What is the most difficult continuous challenge you face in crisis and litigation media situations?

7) What should be done to improve crisis and litigation communications teams?

Thank You For Responding!

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