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Are Guaranteed Placements PR or Advertising?December 19, 2007 It has been over a year since we last broached the subject with the PR industry trades regarding the value of earned media over guaranteed placements, and the importance of distinguishing between the two. And in that time, it appears that the trend of trying to pass off guaranteed placement as... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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