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Entry Deadline: August 15, 2008 Entry Deadline: September 19, 2008 Entry Deadline: November 14, 2008

PR News/Counselors Academy survey

A New Era of Talent Management?

Effective Meeting Management

Banish the Buzz Words

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PR Whitepapers - New!

A comprehensive report on media monitoring and search engines
By Burrelles Luce
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Measurement In Action

January 14, 2008

By Terry Heymeyer, professor at the University of Texas at Austin and senior counsel at Pierpont Communications The following are examples of what I have personally experienced in the return on measurable objectives. How determine the effectiveness of your Web site? As one example, we measured the number of...

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Media Relations Director - Communications, Human Rights First Director, Public Relations & Internal Communications, Mervyns Associate Vice President, Rasky Baerlein Strategic Communications Find a Job \| Post a Job


Training Academy: How to Measure Your New Media Efforts August 6, 2008 \| Sold-Out Webinar: How to Communicate Your Green Commitments August 20, 2008 \| More Info. Webinar: How to Present your Company and Build Stronger Relationships with the Media and Citizen Journalists Sept.17, 2008 \| More Info. Conference: Digital PR Next Practices Summit Oct. 3, 2008 \| More Info.


Going Green: Outstanding Green Business Practices Guide to Best Practices in Corporate Social Responsibility view all books


Jul 28 - HR Metrics Summit Jul 31 - Jack Felton Golden Ruler Award Deadline Aug 15 - PR News 15-to-Watch Awards Aug 15 - Call for Entry - PR News' 15 to Watch Calendar