- Current Issue

- Archives

- Subscribe

- Renew

- PR News in
the Classroom

- About


Finalists Announced Advertise in Plat PR Issue Late Deadline: August 22, 2008 Entry Deadline: September 19, 2008 Entry Deadline: November 14, 2008

Digital PR Summit

Digital Media Relations Survey with Medialink

Gen Yee Lives for Tech

... more research


Get The Skinny on public relations delivered FREE right to your inbox.

PR Whitepapers - New!

A comprehensive report on media monitoring and search engines
By Burrelles Luce
Download

... more Whitepapers

Click here...

Mining Hidden Treasure of Media Analysis Research: Building Value Beyond PR

February 18, 2008

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little socialized outside the PR function. Without doubt, media analysis data can be a valuable source of...

You must be logged in to see this page. If you would like to subscribe to PR News, click here.

Not a subscriber? Subscribe Now Learn More

Click here...


Internal Communications Manager, Sempra Energy Sr. Publicist, Public Relations, Disney Public Relations Coordinator, The Schwan Food Company Find a Job \| Post a Job


Media Training Webinar: How to Present Your Company to the Media Sept.17, 2008 \| More Info. Conference: Digital PR Next Practices Summit Oct. 3, 2008 \| More Info.


Going Green: Outstanding Green Business Practices Guide to Best Practices in Corporate Social Responsibility view all books


Sep 03 - PR Leadership Forum West Sep 11 - T3 PR Conference 2008: Theory, Tactics & Technology for High-Tech Public Relations Sep 15 - 4th Annual Warranty Management Summit Sep 17 - PR News Webinar: How to Present Your Company and Build Stronger Relationships with the Media and Citizen Journalists Calendar