- Current Issue - Archives - Subscribe - Renew - PR News in the Classroom - About
RSS FEEDS PR News Blog Digital PR Blog Latest News Jobs


Entry Deadline: November 14, 2008 Finalists Announced Finalists Announced Advertise in All-Star Issue Winners Announced Winners Announced

Gen Y Lives for Tech

Branded Content Sites Score Big

... more research


Get The Skinny on public relations delivered FREE right to your inbox.

PR Whitepapers - New!

A comprehensive report on media monitoring and search engines
By Burrelles Luce
Download

... more Whitepapers

Click here...

Case Study: PR Campaign Moves Outside The Video Gaming Console To Bring An Energy Drink To New Audiences

April 14, 2008

Company: Leading Brands Inc. Timeframe: Nov. 2007 - June 2008 Although there are many marketers who still harbor deep apprehension about running campaigns in the social networking sites, others have taken to it like proverbial ducks to water. Recently, the Vancouver-based Leading Brands Inc., a manufacturer...

You must be logged in to see this page. If you would like to subscribe to PR News, click here.

Not a subscriber? Subscribe Now Learn More


Special Events & Communications Officer, Habitat for Humanity East King County Senior Vice President - Lifestyle Division, Rubenstein Public Relations Communications/Project Manager, The Arthur W. Page Society Find a Job \| Post a Job Search Jobs Keywords:

PR News Webinar:
Blog Measurement
Oct. 21, 2008 | More Info.

Media Training Workshop:
Washington, DC
Nov. 12, 2008 | More Info.

Media Relations Forum:
Washington, DC
March 10, 2009 | More Info.


Going Green: Outstanding Green Business Practices Best Advice/Worst Advice in PR view all books


Oct 15 - Summit on Measurement Oct 16 - IABC Communicating Social Responsibility Conference Oct 17 - PRSA Communications Summit 2008 Oct 22 - IABC and Cision Research and Measurement Conference Calendar