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Case Study: Top Chef: Marketing & PR--Plus a Few Hospital Chefs-- Join Forces to Spice Up a Formerly Bland Event

May 12, 2008

Company: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national "Battle of the Hospital Chefs" competition that was held at the Hyatt Regency Chicago on...

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