Case Study: Top Chef: Marketing & PR--Plus a Few Hospital Chefs-- Join Forces to Spice Up a Formerly Bland Event
May 12, 2008
Company: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national "Battle of the Hospital Chefs" competition that was held at the Hyatt Regency Chicago on... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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