GlobalHue Continues to Expand in a Slow Economy and Hires Leading Industry Innovators to Match Agency Growth

August 5, 2008 | 1:22 pm

Despite high gas prices and the never-ending mortgage crises, GlobalHue has retained its stature as the No. 1 multicultural marketing communications agency in the country. Still experiencing unprecedented growth in a "down" economy, GlobalHue announced today the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President - Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.

"Some of the most respected and creative minds in our industry call Shawn, Jacqueline and Jeanne innovators and fearless, creative thinkers," said Don Coleman, Chairman of GlobalHue. "We are very excited for them to join our teams. All bring an added depth and breadth of experience - Shawn in the areas of integrated marketing and business development, Jacqueline in public relations and Jeanne in strategic planning - that will strengthen and complement our already extremely strong senior staff."

GlobalHue continues to experience exponential growth. Since January, the agency added 90 new hires to its offices throughout the U.S.

Marshall has more than 17 years of experience in the United States and Latin America in the areas of consumer marketing, trade marketing, mobile marketing, sales, business development and finance. Prior to joining GlobalHue he was Vice President-Multicultural Marketing and Sales for Vibes Media, a pioneer and leader in Mobile Marketing. He also held senior marketing positions at Bally Total Fitness, Eastman Kodak, the Radio Advertising Bureau and The Walt Disney Company.

In his new position as President of GlobalHue Africanic, Marshall will lead all aspects of the agency's African-American focused business unit while strategically positioning the agency and its products and services for growth and innovation. He also will be responsible for developing and implementing GlobalHue Africanic plans that are seamlessly integrated with other GlobalHue business units.

Reynolds has more than 20 years of experience in strategic communications, media relations and consumer strategies affairs programs. Prior to joining Multi-Connect Marketing, she was Vice President, Marketing at SiTV, the first and only Hispanic television network in English. Reynolds, who is fluent in Spanish, also spent 10 years at The Coca-Cola Company. Prior to that, she was a Vice President at Casanova Pendrill Inc., the third largest Hispanic advertising firm in the U.S.

In her new role at Multi-Connect Marketing, Reynolds is responsible for working with executive management to develop and disseminate the company's key messages, and oversee all facets of GlobalHue's corporate communications efforts, which include media, internal employee communications and messaging, as well as corporate branding and reputation management.

Vaughn, who was based in Mexico for nearly 17 years, was hired by international agency TERAN|TBWA to introduce planning and implement strategic marketing. While there, her leadership resulted in several EFFIE, Cannes Lions, and Circulo Creativo awards. In addition, TERAN|TBWA was the first to win the "Agency of the Year" award for three consecutive years. She holds a doctorate in Latin American Literature from the University of California.

In Vaughn's new position as Senior Vice President/Director of Planning for GlobalHue Latino, she will direct cross-functional strategy for all GlobalHue Latino clients. She also will design and implement strategic planning workshops and training programs aimed at helping clients solve their branding, marketing and strategic issues.

"Jeanne is an exemplary leader and has a terrific background in advertising and branding to the Hispanic market," said Laura Marella, Vice Chairman of GlobalHue Latino. "Her expertise, innovation and skill stand out within our industry and I am thrilled to have Jeanne on my team."

Allen Pugh, Vice Chairman of GlobalHue added, "By adding these three talented leaders to our group and growing our current team of outstanding professionals, GlobalHue will not only be the No. 1 Multicultural Agency, but also one of the top Marketing agencies in the U.S. Together, we will execute the GlobalHue vision while we provide world-class service to our clients and help grow their business."

About GlobalHue

GlobalHue is the nation's largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named "Best in Class" by Adweek Magazine in 2007, the GlobalHue umbrella has four full-service communications agencies: GlobalHue Latino; GlobalHue Africanic; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian-American, urban and youth consumers. The agencies have offices in New York, Detroit, Chicago, Dallas, Washington, D.C., Orlando, Irvine, Calif., and Los Angeles.

Together, the agencies have more than 300 employees that handle advertising, media planning and buying, events and promotions, and public relations for many clients. In 2007, GlobalHue's capitalized billings were $720 million.

Multi-Connect Marketing is the business unit that handles all PR, Events, Promotions, Grassroots, Entertainment, Content Development and Sports Marketing.

GlobalHue boasts several blue-chip clients, including Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy, Abbott Laboratories and Subway.

For more information, visit www.globalhue.com .