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Sustainability in the Workplace

April 9, 2008

Sustainability in the Workplace

An international study released by the Economist Intelligence Unit, in conjunction with BT, reveals that organizations are failing to realize the business benefits from sustainability programs. Among the findings:
  • While 46% of survey respondents said that sustainability programs help improve brand value, only 20% felt they improve profitability;
  • 33% said their companies only make sustainability efforts in markets where it is perceived to have an impact on customers' perceptions of the business;
  • In 40% of responding organizations, the person responsible for sustainability issues did not report directly to the board, while 23% had no person responsible for such matters;
  • 31% said their company's sustainability efforts center mostly on communication rather than action;
  • 32% of responding organizations have their sustainability practices most firmly embedded in investor/public relations activities, and 29% have it within the human resources function;
  • 37% of respondents said they have been given specific sustainability goals to achieve as part of their responsibilities; and,
  • 24% agreed that their organization's sustainability efforts are primarily driven by staff at the grassroots level rather than by senior management.

 

 

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