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Gen Y Lives for Tech

Branded Content Sites Score Big

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Banish The Buzz Words

July 8, 2008

The PR industry should consider an "out with the old, in with the new" mentality with clients and the C-suite in 2007, as a survey by The Creative Group identified the "most annoying industry buzzwords" in the eyes of senior executives. Among the losers:

"Outside the box"

"Synergy"

"The big idea"

"ROI"

"Paradigm shift"

"Strategy"

"Integrated solution"

"CRM" (Customer relationship management)

"Customer-centric"

"Voice of the customer"

"Critical mass"

"Buzz"

"Make it pop"

"Break through the clutter"

"Take it to the next level"

"Innovation"

"Free value"

"Organic growth"


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