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Wednesday, April 9, 2008
8:30 - 4:30 p.m.
Presented by PR News and CommCore Consulting Group
All attendees will receive:
A take-home video of your mock interview, a Tip Card, a copy of
"Get to the Point" and all your questions answered.
Registration Closed
This one of a kind Media Training Workshop is an exclusive on-site workshop for PR professionals to improve their media relations skills and learn how to media train their key executives. You will receive one-on-one training and small group training, in this intensive one-day course led by top media trainers Andy Gilman, President & CEO, CommCore Consulting Group and Marjorie Clifton, Director of Consulting Services, CommCore Consulting Group. This one day of media training will transform how you work with media and how you and your key executives present themselves to the media.
The Workshop is presented by PR News and CommCore and led by CommCore’s top media trainers.
- Key elements of media and presentations
- Communications research statistics
- How Broadcast and Print communications differ from the business and technology environment
- Getting "headline" up front
- Visual and Vocal presence in various meeting scenarios
- Working with your Media Relations professionals
- On Camera: One-on-One Interviews
- Developing Sound Bites/Message Points
- Strategies for Handling Difficult Questions
- Bridging Technique/Getting in Message Points
- Preparing for Specific Types of Interviews:
- Print, in person
- Print, over the phone
- Radio
- Satellite
- Web
- Industry briefing
- Press Conference
- On Camera Practice
- Practice with specific types of interviews
- Critiques
PR and marketing professionals in the following areas:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
- A take-home video of your mock interview
- Tip Card
- A copy of "Get to the Point"
CommCore is one of the premiere Media Training companies in the U.S. and around the world. They have prepared people for positive and crisis interviews with clients in the High Tech, Automotive, Pharmaceutical, Publishing, Government and Not-for-Profit arenas. CommCore consultants have assisted on some of the most public media events of our generation: Tylenol, SARS, Columbia and Challenger accidents, as well as positive publicity for scores of products and services.
 Andrew Gilman
President & CEO
CommCore Consulting Group
Andrew Gilman, president of CommCore Consulting Group, has been a communications strategist, crisis counselor and keynote speaker for more than twenty years. Co-author of the best-selling book Get To The Point (Bantam 1990), Andrew is also a lawyer and award-winning journalist.
He frequently is called upon to help senior executives prepare for media interviews, new business presentations, board meetings, testimony before Congressional committees and regulatory agencies, expert witnessing in lawsuits, appearances on TV and radio, road shows, analyst presentations, and investor meetings. Andrew also develops and directs the CommCore training and consulting services. His copyrighted training innovations include the Two-Minute Talking Memo, Art of the Sound Bite and Message Mapping for media interviews.
As a crisis communications expert, Andrew’s experience includes providing advice to the University of Virginia Medical Center in the baby-switching incident and counsel to Johnson & Johnson during Tylenol I. The J&J assignment included coaching Chairman James Burke for interviews on 60 Minutes and in other national media. He also prepared senior Martin Marietta executives for Congressional hearings following the Challenger accident. Andrew conducts crisis simulations for General Motors, pharmaceutical companies and industry associations, where he teaches participants how to take control of news events instead of just reacting to the next fact. Andrew created CommCore’s industry leading software product Crisis Plan wRiter, a program that helps clients create a data base and respond in crisis situations. MORE
 Marjorie Clifton
Director of Consulting Services
CommCore Consulting Group
With over 12 years of on-camera and media experience, Marjorie brings a unique understanding of presentation and message delivery skills. Marjorie’s experience includes film, national television, live presentations, press conferences and radio. As a presenter and spokesperson she has represented Sony Electronics, Chevrolet, Home Depot and Children’s Miracle Network Telethon.
Marjorie is passionate about helping individuals understand the messages they communicate in settings beyond the podium- in their posture, dress, email and technology usage, and conversational skills. She is a strong believer that life is a series of presentations, where we communicate messages in every interaction. All of these “presentations” impact our ability to change and influence different audiences. MORE
If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610. The workshop will be held in the CommCore Consulting Group, 1901 L Street, NW, Suite 707, Washington, DC 20036.
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