http://prnewsonline.com/ PRNewsOnline en-us 2008 Wed, 14 May 2008 11:34:08 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. To gain awareness of your company's cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or she is famous, says Julie Duffy, director of corporate communications for Hasbro, Inc... http://prnewsonline.com/mediarelations/11748.html http://prnewsonline.com/mediarelations/11748.html Tue, 13 May 2008 12:00:00 EDT BusinessWeek.com is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote... http://prnewsonline.com/digitalpr/howto/11744.html http://prnewsonline.com/digitalpr/howto/11744.html Tue, 13 May 2008 12:00:00 EDT Media industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue using video and other digital tools along with moderator Ralph Monti, president of... http://prnewsonline.com/digitalpr/howto/11745.html http://prnewsonline.com/digitalpr/howto/11745.html Tue, 13 May 2008 12:00:00 EDT The debate of whether or not Hollywood actors should get paid for Getting Hollywood actors should get paid for the clips of themselves that float around on the internet performances is... http://prnewsonline.com/digitalpr/howto/11746.html http://prnewsonline.com/digitalpr/howto/11746.html Tue, 13 May 2008 12:00:00 EDT The evolution of the business landscape--aided and abetted largely by new digital technologies--has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything has a PR element and execs in this discipline are... http://prnewsonline.com/news/11729.html http://prnewsonline.com/news/11729.html Mon, 12 May 2008 12:00:00 EDT We may be in this midst of a recession--or, at the very least, a very unstable economy--but you wouldn't know it based on the ever-growing number of small PR agencies that are giving the Edelmans and Fleishman-Hillards of the world a run for their money--literally. Regardless of the reason (most likely there... http://prnewsonline.com/news/11730.html http://prnewsonline.com/news/11730.html Mon, 12 May 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. Google + Yahoo = 61% of U.S. Online Ad Revenue. 2. ROI doesn't always have to be about financial measures; sometimes it's just about spreading the word... http://prnewsonline.com/news/11731.html http://prnewsonline.com/news/11731.html Mon, 12 May 2008 12:00:00 EDT During the last six months, Warner Bros. has implemented a clever viral marketing campaign for the upcoming summer release The Dark Knight aimed at fans of the Batman franchise (the film is a sequel to 2005's Batman Begins, which reactivated the series after an eight-year hiatus). Developed through the... http://prnewsonline.com/news/11732.html http://prnewsonline.com/news/11732.html Mon, 12 May 2008 12:00:00 EDT *Fun Categories Rule Facebook: According to a May 1, 2008 breakdown of 23,160 Facebook applications, fun-based applications dominated reasons for use. Categories deemed "Just for Fun" had 9609 applications, followed by Gaming (approximately 2050), Sports (2,000), Utility (approximately 1,800) and Education... http://prnewsonline.com/news/11733.html http://prnewsonline.com/news/11733.html Mon, 12 May 2008 12:00:00 EDT Company: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national "Battle of the Hospital Chefs" competition that was held at the Hyatt Regency Chicago on... http://prnewsonline.com/news/11734.html http://prnewsonline.com/news/11734.html Mon, 12 May 2008 12:00:00 EDT By Mike Lawrence Consumers cannot enter a store, pick up a magazine or watch television today without encountering an environmental message emblazoned on a product or brand. But, unfortunately, as with all things trendy, the authentic environmental messages are sharing the lime "green" light with a host of... http://prnewsonline.com/news/11735.html http://prnewsonline.com/news/11735.html Mon, 12 May 2008 12:00:00 EDT ELLEN KRONER SVP, CORPORATE COMMUNICATIONS & MARKETING, RAINBOW MEDIA HOLDINGS In 2005 Rainbow chief Josh Sapan reorganized his company's communications structure and named Ellen Kroner to run it. She's done that so well, she's our PR Executive of the Year. We asked her about hurdles, new media and... http://prnewsonline.com/news/11736.html http://prnewsonline.com/news/11736.html Mon, 12 May 2008 12:00:00 EDT Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is an engaged... http://prnewsonline.com/corporate/11726.html http://prnewsonline.com/corporate/11726.html Mon, 12 May 2008 12:00:00 EDT     Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an organization for philanthropic purposes, Magnolia... http://prnewsonline.com/corporate/11727.html http://prnewsonline.com/corporate/11727.html Mon, 12 May 2008 12:00:00 EDT For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are... http://prnewsonline.com/mediarelations/11728.html http://prnewsonline.com/mediarelations/11728.html Mon, 12 May 2008 12:00:00 EDT The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to product defects conducted by Umbria (a blog analyst of consumer... http://prnewsonline.com/digitalpr/research/11737.html http://prnewsonline.com/digitalpr/research/11737.html Mon, 12 May 2008 12:00:00 EDT According to Aon's first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk... http://prnewsonline.com/digitalpr/research/11738.html http://prnewsonline.com/digitalpr/research/11738.html Mon, 12 May 2008 12:00:00 EDT Customer Relations: Can't Get No Satisfaction Customer service is a big deal, and it's not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey from Genesys, which revealed that, while customer service has improved from three years ago, key... http://prnewsonline.com/digitalpr/research/11739.html http://prnewsonline.com/digitalpr/research/11739.html Mon, 12 May 2008 12:00:00 EDT A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between the ages of 42 and 60. According to the survey, which polled more... http://prnewsonline.com/digitalpr/research/11740.html http://prnewsonline.com/digitalpr/research/11740.html Mon, 12 May 2008 12:00:00 EDT PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that's not necessarily a good thing - especially considering how much impact customer opinion has on corporate reputation. Case in point: According to a global survey conducted... http://prnewsonline.com/digitalpr/research/11741.html http://prnewsonline.com/digitalpr/research/11741.html Mon, 12 May 2008 12:00:00 EDT