http://prnewsonline.com/ PRNewsOnline en-us 2008 Mon, 13 Oct 2008 8:40:06 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism over... http://prnewsonline.com/digitalpr/casestudies/12112.html http://prnewsonline.com/digitalpr/casestudies/12112.html Mon, 29 Sep 2008 12:00:00 EDT Clients and prospective clients routinely ask us how to respond to online critics.  “Should we engage them directly?  Should we let it blow over?  Will it blow over?  How should we respond?” People want to know the answers to these questions when they experience a challenge... http://prnewsonline.com/digitalpr/casestudies/12100.html http://prnewsonline.com/digitalpr/casestudies/12100.html Mon, 22 Sep 2008 12:00:00 EDT In our last case study we showed how you actually have a couple of days when an online reputational crisis is brewing as long as you haven’t spoken yet.  In those cases, both Ford and Boing Boing hadn’t uttered a peep, and, despite a growing interest online, they had four or five days to... http://prnewsonline.com/digitalpr/casestudies/12019.html http://prnewsonline.com/digitalpr/casestudies/12019.html Tue, 19 Aug 2008 12:00:00 EDT To navigate a crisis effectively, you need to do at least two things: 1.    Recognize you’re having a crisis, and 2.    Communicate (as opposed to failing to communicate). How, when and why you communicate may be strategically planned, but first you must recognize... http://prnewsonline.com/digitalpr/casestudies/11933.html http://prnewsonline.com/digitalpr/casestudies/11933.html Mon, 21 Jul 2008 12:00:00 EDT A year ago, if you told me that I would be responsible for managing a social network with 5,000 participants, I would have laughed.  Web 2.0 just wasn’t my thing. But today, I’m essentially responsible for maintaining and growing my company’s online community—a community... http://prnewsonline.com/digitalpr/casestudies/11864.html http://prnewsonline.com/digitalpr/casestudies/11864.html Fri, 27 Jun 2008 12:00:00 EDT If Barack Obama and his grassroots army win the White House in November, he has promised to change the way business is done in Washington.  Some of the implications, such as earmark reform, more transparency in contracting and lobbying, and campaign finance changes, are stated plainly on his... http://prnewsonline.com/digitalpr/casestudies/11846.html http://prnewsonline.com/digitalpr/casestudies/11846.html Thu, 19 Jun 2008 12:00:00 EDT Sometimes Its Better To Put Your Message On YouTube Instead Of Advertising To Pull Viewers Back To Your Web site Late last year, Virilion did a public education campaign for a nonprofit client, using pay-per-click advertising on Google to bring traffic back to their Web site.  The campaign performed... http://prnewsonline.com/digitalpr/casestudies/11760.html http://prnewsonline.com/digitalpr/casestudies/11760.html Tue, 20 May 2008 12:00:00 EDT If customer service at large corporations is a cultural joke, then customer service from a major phone or cable company is an entire subgenre in and of itself.  So, it is particularly ironic that a major cable company is in fact on the forefront of customer service.  Comcast’s approach to... http://prnewsonline.com/digitalpr/casestudies/11671.html http://prnewsonline.com/digitalpr/casestudies/11671.html Thu, 17 Apr 2008 12:00:00 EDT Despite the buzz that virtual worlds are a short-lived fad, several media companies have already developed programs to announce their arrival in the virtual metaverse. MTV Networks has developed several worlds and Paramount Digital Entertainment (Paramount Pictures) has just released movie clips from their... http://prnewsonline.com/digitalpr/casestudies/11656.html http://prnewsonline.com/digitalpr/casestudies/11656.html Wed, 9 Apr 2008 12:00:00 EDT On April 30, 2002, Walter Hewlett announced that he was abandoning his proxy campaign to block the HP-Compaq merger.  Our client, Hewlett Packard, had hired us as part of a team that waged a campaign both online and off to convince shareholders to approve the deal.  Hewlett’s campaign was... http://prnewsonline.com/digitalpr/casestudies/11586.html http://prnewsonline.com/digitalpr/casestudies/11586.html Tue, 25 Mar 2008 12:00:00 EDT     With the proliferation of online video spots, a question that marketers and PR professionals increasingly face is how to set pay models for this channel. Such was the premise of a self-explanatory session entitled “Making Money on Online Video,” held March 18 at the Ad Age... http://prnewsonline.com/digitalpr/casestudies/11535.html http://prnewsonline.com/digitalpr/casestudies/11535.html Thu, 20 Mar 2008 12:00:00 EDT     At the Ad Age Digital Marketing Conference, which runs March 18-19 at the Time & Life Building in midtown Manhattan, the issue of how brands have leveraged themselves as content creators informed one panel discussion. Moderated by Ad Age’s LA Bureau Chief Claude Brodesser-Akner... http://prnewsonline.com/digitalpr/casestudies/11534.html http://prnewsonline.com/digitalpr/casestudies/11534.html Tue, 18 Mar 2008 12:00:00 EDT The following was excerpted from a white paper by John Barrett, director of research, Parks Associates, and David Wertheimer, executive director, The Entertainment Technology Center at USC, called "How Hollywood Can Out-Apple Apple." It's a commentary on how offering free content is the key that... http://prnewsonline.com/digitalpr/casestudies/11484.html http://prnewsonline.com/digitalpr/casestudies/11484.html Tue, 26 Feb 2008 12:00:00 EST How two guys with $500 and a little free time skewered a multi-billion dollar industry in front of a global audience. By Shabbir Imber Safdar and Jason Alcorn, Virilion Inc. Synopsis In this case study, we examine a parody Web site, www.amptp.com, created as a part of the labor conflict between the Writers... http://prnewsonline.com/digitalpr/casestudies/11460.html http://prnewsonline.com/digitalpr/casestudies/11460.html Mon, 11 Feb 2008 12:00:00 EST Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. Teaming up with Google, the museum created a... http://prnewsonline.com/digitalpr/casestudies/11428.html http://prnewsonline.com/digitalpr/casestudies/11428.html Mon, 28 Jan 2008 12:00:00 EST Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It 2020 have bigger concerns: planting cyber trees in the virtual world to promote reforestation, for... http://prnewsonline.com/digitalpr/casestudies/11345.html http://prnewsonline.com/digitalpr/casestudies/11345.html Mon, 3 Dec 2007 12:00:00 EST To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.... http://prnewsonline.com/digitalpr/casestudies/11354.html http://prnewsonline.com/digitalpr/casestudies/11354.html Mon, 3 Dec 2007 12:00:00 EST The fact that video is a good match for the Wild West of online platforms doesn't mean more traditional digital functions - media relations, internal communications, human resources, etc. - don't stand to benefit as well. Video can and should be used to connect with employees, recruit new talent, communicate... http://prnewsonline.com/digitalpr/casestudies/11170.html http://prnewsonline.com/digitalpr/casestudies/11170.html Mon, 12 Mar 2007 12:00:00 EDT Lessons Learned: Placing Videos Online If you are planning to put promotional video clips online, here are a few quick suggestions worthy considering: Keep it short, simple and succinct. Nobody wants "Gone with the Wind" on the Net (not at the moment, anyway). Short clips (maybe 10 minutes maximum)... http://prnewsonline.com/digitalpr/casestudies/11163.html http://prnewsonline.com/digitalpr/casestudies/11163.html Fri, 2 Mar 2007 12:00:00 EST The beginning of a new year can be a time to reflect, both in personal and professional contexts. This is the traditional time to ask what to do with your self, your waistline, your business, your life ... and your second life? If you think such a concept could be possible only in some form of alternate... http://prnewsonline.com/digitalpr/casestudies/11162.html http://prnewsonline.com/digitalpr/casestudies/11162.html Mon, 26 Feb 2007 12:00:00 EST