http://prnewsonline.com/ PRNewsOnline en-us 2008 Mon, 13 Oct 2008 8:38:21 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism over... http://prnewsonline.com/digitalpr/howto/12112.html http://prnewsonline.com/digitalpr/howto/12112.html Mon, 29 Sep 2008 12:00:00 EDT We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food; or the blog post claiming a trendy fashion store is linked to terrorist activities. Unfortunately... http://prnewsonline.com/digitalpr/howto/12088.html http://prnewsonline.com/digitalpr/howto/12088.html Mon, 22 Sep 2008 12:00:00 EDT These five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an Urban Legends newsletter. 3... http://prnewsonline.com/digitalpr/howto/12099.html http://prnewsonline.com/digitalpr/howto/12099.html Mon, 22 Sep 2008 12:00:00 EDT There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:     * Gain... http://prnewsonline.com/digitalpr/howto/12105.html http://prnewsonline.com/digitalpr/howto/12105.html Mon, 22 Sep 2008 12:00:00 EDT Before you start any type of marketing or advertising campaign, you need a plan. You don't have to put together a 200-plus-page document outlining all your goals and objectives, but you do need to define some basics before you begin. At the very least, your plan should: Identify your audience. It's not... http://prnewsonline.com/digitalpr/howto/12086.html http://prnewsonline.com/digitalpr/howto/12086.html Tue, 16 Sep 2008 12:00:00 EDT As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley catalogued more than 26,000 podcasts with more than 1... http://prnewsonline.com/digitalpr/howto/12073.html http://prnewsonline.com/digitalpr/howto/12073.html Mon, 15 Sep 2008 12:00:00 EDT According to a nationwide survey of employers conducted by CareerBuilder.com, 22% of hiring managers use social networking sites to research job candidates, up from 11% in 2006.  Additional findings include: •    9% of hiring managers don’t currently use social networking sites... http://prnewsonline.com/digitalpr/howto/12074.html http://prnewsonline.com/digitalpr/howto/12074.html Mon, 15 Sep 2008 12:00:00 EDT In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed that any virtual agency was simply one that was marginally profitable and, most likely, just a solo... http://prnewsonline.com/digitalpr/howto/12062.html http://prnewsonline.com/digitalpr/howto/12062.html Tue, 9 Sep 2008 12:00:00 EDT The popularity of social networking websites like Facebook presents a broad array of communications opportunities and challenges for organizations looking to manage their digital reputation. Dalhousie University in Nova Scotia came face-to-face with these challenges when a Facebook group falsely accusing our... http://prnewsonline.com/digitalpr/howto/12047.html http://prnewsonline.com/digitalpr/howto/12047.html Mon, 8 Sep 2008 12:00:00 EDT E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these execs are missing out on opportunities... http://prnewsonline.com/digitalpr/howto/12053.html http://prnewsonline.com/digitalpr/howto/12053.html Mon, 8 Sep 2008 12:00:00 EDT News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is having on them—an issue Katie Paine, head of KD Paine & Partners... http://prnewsonline.com/digitalpr/howto/12038.html http://prnewsonline.com/digitalpr/howto/12038.html Tue, 2 Sep 2008 12:00:00 EDT   Blogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week's Washington Post, reporter Sarah Halzack said companies are using blogs to talk directly to customers or give... http://prnewsonline.com/digitalpr/howto/12043.html http://prnewsonline.com/digitalpr/howto/12043.html Tue, 2 Sep 2008 12:00:00 EDT A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer strategies and user behavior. Among the findings... http://prnewsonline.com/digitalpr/howto/12023.html http://prnewsonline.com/digitalpr/howto/12023.html Mon, 25 Aug 2008 12:00:00 EDT The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time of its users. Personalization is the direction in which search engines need to move in order to... http://prnewsonline.com/digitalpr/howto/12027.html http://prnewsonline.com/digitalpr/howto/12027.html Mon, 25 Aug 2008 12:00:00 EDT A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw a banner ad across their home pages. On Aug. 7, the company limited the number of people a... http://prnewsonline.com/digitalpr/howto/12035.html http://prnewsonline.com/digitalpr/howto/12035.html Mon, 25 Aug 2008 12:00:00 EDT New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is surpassing that created by publishers. In 2005... http://prnewsonline.com/digitalpr/howto/12020.html http://prnewsonline.com/digitalpr/howto/12020.html Tue, 19 Aug 2008 12:00:00 EDT According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail at all hours of the day and from every place imaginable. Some even hide their... http://prnewsonline.com/digitalpr/howto/12002.html http://prnewsonline.com/digitalpr/howto/12002.html Mon, 18 Aug 2008 12:00:00 EDT Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are challenged to incorporate innovation into their strategies, while at the... http://prnewsonline.com/digitalpr/howto/12003.html http://prnewsonline.com/digitalpr/howto/12003.html Mon, 18 Aug 2008 12:00:00 EDT Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s messaging in this space is not just a smart business... http://prnewsonline.com/digitalpr/howto/11987.html http://prnewsonline.com/digitalpr/howto/11987.html Tue, 12 Aug 2008 12:00:00 EDT Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing success. “From a best practices standpoint, providing... http://prnewsonline.com/digitalpr/howto/11989.html http://prnewsonline.com/digitalpr/howto/11989.html Tue, 12 Aug 2008 12:00:00 EDT