http://prnewsonline.com/ PRNewsOnline en-us 2008 Sun, 7 Sep 2008 12:04:01 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. *Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams. Forrester Research's 2008 North America Technographics... http://prnewsonline.com/digitalpr/research/12008.html http://prnewsonline.com/digitalpr/research/12008.html Mon, 18 Aug 2008 12:00:00 EDT Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut as you'd think. The 445 survey respondents answered... http://prnewsonline.com/digitalpr/research/12009.html http://prnewsonline.com/digitalpr/research/12009.html Mon, 18 Aug 2008 12:00:00 EDT *Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable consequence, spending in traditional media has begun to decline. The study also... http://prnewsonline.com/digitalpr/research/12010.html http://prnewsonline.com/digitalpr/research/12010.html Mon, 18 Aug 2008 12:00:00 EDT I recently read a posting on the blog of a major Internet search engine, in which the writer, who is an employee of that company, identified several “truths and myths” regarding the process the firm has created to decide which articles will be put on its site.  The item got me thinking about... http://prnewsonline.com/digitalpr/research/11918.html http://prnewsonline.com/digitalpr/research/11918.html Mon, 14 Jul 2008 12:00:00 EDT The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to product defects conducted by Umbria (a blog analyst of consumer... http://prnewsonline.com/digitalpr/research/11737.html http://prnewsonline.com/digitalpr/research/11737.html Mon, 12 May 2008 12:00:00 EDT According to Aon's first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk... http://prnewsonline.com/digitalpr/research/11738.html http://prnewsonline.com/digitalpr/research/11738.html Mon, 12 May 2008 12:00:00 EDT Customer Relations: Can't Get No Satisfaction Customer service is a big deal, and it's not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey from Genesys, which revealed that, while customer service has improved from three years ago, key... http://prnewsonline.com/digitalpr/research/11739.html http://prnewsonline.com/digitalpr/research/11739.html Mon, 12 May 2008 12:00:00 EDT A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between the ages of 42 and 60. According to the survey, which polled more... http://prnewsonline.com/digitalpr/research/11740.html http://prnewsonline.com/digitalpr/research/11740.html Mon, 12 May 2008 12:00:00 EDT PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that's not necessarily a good thing - especially considering how much impact customer opinion has on corporate reputation. Case in point: According to a global survey conducted... http://prnewsonline.com/digitalpr/research/11741.html http://prnewsonline.com/digitalpr/research/11741.html Mon, 12 May 2008 12:00:00 EDT The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one's personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to customers, and, in turn, fail to maintain those customers' loyalty. Among... http://prnewsonline.com/digitalpr/research/11742.html http://prnewsonline.com/digitalpr/research/11742.html Mon, 12 May 2008 12:00:00 EDT Deloitte Consulting's Human Resources Transformation Survey is critical of the approach companies are bringing to revamping their human resource departments, finding that, while 84% of the 150 companies surveyed are currently working on transforming their HR functions, many are... http://prnewsonline.com/digitalpr/research/11743.html http://prnewsonline.com/digitalpr/research/11743.html Sun, 11 May 2008 12:00:00 EDT Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing... http://prnewsonline.com/digitalpr/research/11682.html http://prnewsonline.com/digitalpr/research/11682.html Mon, 21 Apr 2008 12:00:00 EDT According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their... http://prnewsonline.com/digitalpr/research/11683.html http://prnewsonline.com/digitalpr/research/11683.html Mon, 21 Apr 2008 12:00:00 EDT A survey released by Attunity and London-based research firm Loudhouse reveals startling results concerning senior management's effectiveness in the workplace, which in turn imply integration needs that should be addressed by communications professionals. The survey sampled senior management of 200 U.S. and... http://prnewsonline.com/digitalpr/research/11684.html http://prnewsonline.com/digitalpr/research/11684.html Mon, 21 Apr 2008 12:00:00 EDT There's some unsettling news on the corporate front when it comes to CEOs' knowledge of the inner workings of their own organizations. According to a Deloitte Touche Tohmatsu survey, "In the Dark: What many boards and executives still don't know about the health of their businesses," revealed... http://prnewsonline.com/digitalpr/research/11685.html http://prnewsonline.com/digitalpr/research/11685.html Mon, 21 Apr 2008 12:00:00 EDT "The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate IT matters... http://prnewsonline.com/digitalpr/research/11686.html http://prnewsonline.com/digitalpr/research/11686.html Mon, 21 Apr 2008 12:00:00 EDT PR pros have an increasingly important role in incorporating technology - blogs, podcasts, videos - into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to enable change across the organization. However, IT functions are not a strong suit for... http://prnewsonline.com/digitalpr/research/11690.html http://prnewsonline.com/digitalpr/research/11690.html Mon, 21 Apr 2008 12:00:00 EDT Harris Interactive and Witeck-Combs Communications released a study that highlights Americans' overwhelming tendency to consider brands based on their... http://prnewsonline.com/digitalpr/research/11613.html http://prnewsonline.com/digitalpr/research/11613.html Wed, 26 Mar 2008 12:00:00 EDT What is unified communications, you say? According to the report "Beyond Dial-tone: The Unified Benchmark Communications Report," it includes IP telephony, voice-mail, instant messaging, presence, conferencing softphones, mobility and telecommuter solutions (basically... http://prnewsonline.com/digitalpr/research/11614.html http://prnewsonline.com/digitalpr/research/11614.html Wed, 26 Mar 2008 12:00:00 EDT The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. Fifty-seven percent of online adults have used the internet to watch or download video, and 19% do so on a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.... http://prnewsonline.com/digitalpr/research/11500.html http://prnewsonline.com/digitalpr/research/11500.html Thu, 6 Mar 2008 12:00:00 EST