http://prnewsonline.com/ PRNewsOnline en-us 2008 Fri, 25 Jul 2008 11:32:26 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision's study of the top 20 national... http://prnewsonline.com/digitalpr/howto/11942.html http://prnewsonline.com/digitalpr/howto/11942.html Wed, 23 Jul 2008 12:00:00 EDT To navigate a crisis effectively, you need to do at least two things: 1.    Recognize you’re having a crisis, and 2.    Communicate (as opposed to failing to communicate). How, when and why you communicate may be strategically planned, but first you must recognize... http://prnewsonline.com/digitalpr/casestudies/11933.html http://prnewsonline.com/digitalpr/casestudies/11933.html Mon, 21 Jul 2008 12:00:00 EDT Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today's 2.0 world can be a challenge, but Joanna Kulesa of Kulesa Public Relations can offer some solutions. Amidst the whirlwind of information, sometimes it's good to go... http://prnewsonline.com/digitalpr/howto/11926.html http://prnewsonline.com/digitalpr/howto/11926.html Wed, 16 Jul 2008 12:00:00 EDT With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of large companies are planning on slashing their PR/marketing budgets... http://prnewsonline.com/digitalpr/howto/11927.html http://prnewsonline.com/digitalpr/howto/11927.html Wed, 16 Jul 2008 12:00:00 EDT I recently read a posting on the blog of a major Internet search engine, in which the writer, who is an employee of that company, identified several “truths and myths” regarding the process the firm has created to decide which articles will be put on its site.  The item got me thinking about... http://prnewsonline.com/digitalpr/research/11918.html http://prnewsonline.com/digitalpr/research/11918.html Mon, 14 Jul 2008 12:00:00 EDT Almost everyone understands the basic concept of a widget - what it is and what it does -  but understanding just how to maximize a widget's functionality is another beast altogether. Since social media gives everyone a platform to communicate, it has become essential for the PR community to stay on top... http://prnewsonline.com/digitalpr/howto/11878.html http://prnewsonline.com/digitalpr/howto/11878.html Thu, 3 Jul 2008 12:00:00 EDT Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase your existing brand's awareness as found on www.evencarmichael.com. 1) Focus On Your Newsworthy Attributes The... http://prnewsonline.com/digitalpr/howto/11879.html http://prnewsonline.com/digitalpr/howto/11879.html Thu, 3 Jul 2008 12:00:00 EDT It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching... http://prnewsonline.com/digitalpr/howto/11880.html http://prnewsonline.com/digitalpr/howto/11880.html Thu, 3 Jul 2008 12:00:00 EDT A year ago, if you told me that I would be responsible for managing a social network with 5,000 participants, I would have laughed.  Web 2.0 just wasn’t my thing. But today, I’m essentially responsible for maintaining and growing my company’s online community—a community... http://prnewsonline.com/digitalpr/casestudies/11864.html http://prnewsonline.com/digitalpr/casestudies/11864.html Fri, 27 Jun 2008 12:00:00 EDT Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says.  Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors.  Look no farther than Michael Brown, former head of FEMA, who was lambasted for the lack... http://prnewsonline.com/digitalpr/howto/11863.html http://prnewsonline.com/digitalpr/howto/11863.html Thu, 26 Jun 2008 12:00:00 EDT If Barack Obama and his grassroots army win the White House in November, he has promised to change the way business is done in Washington.  Some of the implications, such as earmark reform, more transparency in contracting and lobbying, and campaign finance changes, are stated plainly on his... http://prnewsonline.com/digitalpr/casestudies/11846.html http://prnewsonline.com/digitalpr/casestudies/11846.html Thu, 19 Jun 2008 12:00:00 EDT Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing... http://prnewsonline.com/digitalpr/howto/11843.html http://prnewsonline.com/digitalpr/howto/11843.html Tue, 17 Jun 2008 12:00:00 EDT 53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine Conference last week held at the... http://prnewsonline.com/digitalpr/howto/11845.html http://prnewsonline.com/digitalpr/howto/11845.html Tue, 17 Jun 2008 12:00:00 EDT OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a... http://prnewsonline.com/digitalpr/howto/11842.html http://prnewsonline.com/digitalpr/howto/11842.html Mon, 16 Jun 2008 12:00:00 EDT Web 2.0 has brought PR professionals several new primetime communications vehicles. From blogs and wikis to podcasts and virtual worlds, PR practitioners are leveraging new media formats to speak to audiences in a more meaningful way, with the goal of bringing people together to facilitate dialogue around... http://prnewsonline.com/digitalpr/howto/11824.html http://prnewsonline.com/digitalpr/howto/11824.html Wed, 11 Jun 2008 12:00:00 EDT The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of 11.5 billion videos. None other than Google ranked first for the month, with more than 4.3... http://prnewsonline.com/digitalpr/howto/11809.html http://prnewsonline.com/digitalpr/howto/11809.html Thu, 5 Jun 2008 12:00:00 EDT The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture's 2008 Global Media Content Survey. The poll revealed that such revenue has grown tremendously, even though it is proportionally small (less than 10%... http://prnewsonline.com/digitalpr/howto/11810.html http://prnewsonline.com/digitalpr/howto/11810.html Thu, 5 Jun 2008 12:00:00 EDT Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. What's more, in 2007, podcasts served 18.5 million users in the U.S.--a figure projected to rise to 65 million by 2012... http://prnewsonline.com/digitalpr/howto/11811.html http://prnewsonline.com/digitalpr/howto/11811.html Thu, 5 Jun 2008 12:00:00 EDT After failing to acquire the company over the past several months, Microsoft Corp. has proposed to buy Yahoo Inc's search business and take a minority stake in the... http://prnewsonline.com/digitalpr/howto/11762.html http://prnewsonline.com/digitalpr/howto/11762.html Tue, 20 May 2008 12:00:00 EDT It's no secret that the mobile platform works best for news, information, directions and, of course, retail. In today's Media Post blog, Min Digital Media Editor... http://prnewsonline.com/digitalpr/howto/11763.html http://prnewsonline.com/digitalpr/howto/11763.html Tue, 20 May 2008 12:00:00 EDT