http://prnewsonline.com/ PRNewsOnline en-us 2008 Fri, 25 Jul 2008 11:27:37 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Ryan Lizza, a Washington-based journalist from the New Yorker, was recently denied a press pass (and seat on the plane carrying the press) to Obama's current trip overseas. Supposedly, the campaign received 200 requests with spaces available only for 40 journalists. However, in the wake of the recent... http://prnewsonline.com/mediarelations/11943.html http://prnewsonline.com/mediarelations/11943.html Fri, 25 Jul 2008 12:00:00 EDT Like countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered what we could do to help.  The one-two punch of hurricanes Katrina... http://prnewsonline.com/mediarelations/11940.html http://prnewsonline.com/mediarelations/11940.html Tue, 22 Jul 2008 12:00:00 EDT Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald's ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and... http://prnewsonline.com/mediarelations/11928.html http://prnewsonline.com/mediarelations/11928.html Mon, 21 Jul 2008 12:00:00 EDT You can't be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to stay and is quickly becoming a leading outlet for telling your story. Everyone is blogging. Search engine... http://prnewsonline.com/mediarelations/11931.html http://prnewsonline.com/mediarelations/11931.html Mon, 21 Jul 2008 12:00:00 EDT When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s a situation almost every communications professional will face at one... http://prnewsonline.com/mediarelations/11914.html http://prnewsonline.com/mediarelations/11914.html Mon, 14 Jul 2008 12:00:00 EDT When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news coverage can hurt a company’s stock value and jeopardize a... http://prnewsonline.com/mediarelations/11915.html http://prnewsonline.com/mediarelations/11915.html Mon, 14 Jul 2008 12:00:00 EDT When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to say, you shouldn’t speak out at all, right?  Wrong. When a company has shareholders, employees, customers... http://prnewsonline.com/mediarelations/11888.html http://prnewsonline.com/mediarelations/11888.html Tue, 8 Jul 2008 12:00:00 EDT To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to effectively deploy a litigation communications strategy, some key steps... http://prnewsonline.com/mediarelations/11883.html http://prnewsonline.com/mediarelations/11883.html Mon, 7 Jul 2008 12:00:00 EDT ... http://prnewsonline.com/mediarelations/11884.html http://prnewsonline.com/mediarelations/11884.html Mon, 7 Jul 2008 12:00:00 EDT There's nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer's maximum megabytes but paralyzes it for the remainder of the day. The angst compounds when the reporter is on a deadline. For PR people who need a refresher course on how... http://prnewsonline.com/mediarelations/11866.html http://prnewsonline.com/mediarelations/11866.html Mon, 30 Jun 2008 12:00:00 EDT Patent challenges. Counterfeiting lawsuits. Product liability. There's no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is embroiled in a legal dispute. Following are six best practices... http://prnewsonline.com/mediarelations/11869.html http://prnewsonline.com/mediarelations/11869.html Mon, 30 Jun 2008 12:00:00 EDT One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should heed when dealing with the press in this type of situation. Frequent communication: The public... http://prnewsonline.com/mediarelations/11847.html http://prnewsonline.com/mediarelations/11847.html Mon, 23 Jun 2008 12:00:00 EDT Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise and approach to journalism. Now NBC faces the daunting task of finding a successor for... http://prnewsonline.com/mediarelations/11848.html http://prnewsonline.com/mediarelations/11848.html Mon, 23 Jun 2008 12:00:00 EDT Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that way. If you want to make your Web site a venue that’s amenable to media, following are some... http://prnewsonline.com/mediarelations/11862.html http://prnewsonline.com/mediarelations/11862.html Mon, 23 Jun 2008 12:00:00 EDT For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad appeal with the media. Reporters who cover business, employment... http://prnewsonline.com/mediarelations/11831.html http://prnewsonline.com/mediarelations/11831.html Mon, 16 Jun 2008 12:00:00 EDT While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. ... http://prnewsonline.com/mediarelations/11832.html http://prnewsonline.com/mediarelations/11832.html Mon, 16 Jun 2008 12:00:00 EDT For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the TV reporters because they broadcast several times a day... http://prnewsonline.com/mediarelations/11834.html http://prnewsonline.com/mediarelations/11834.html Mon, 16 Jun 2008 12:00:00 EDT For many executives, a crisis is something that happens to somebody else. But even the most ethical businesses leaders deal with crises all the time, whether it’s an incident that barely warrants attention or a major event that makes headlines across the country. And let's face it: Media love to get a... http://prnewsonline.com/mediarelations/11826.html http://prnewsonline.com/mediarelations/11826.html Fri, 13 Jun 2008 12:00:00 EDT Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book reached a boiling point, with his scandalous admissions calling into question... http://prnewsonline.com/mediarelations/11812.html http://prnewsonline.com/mediarelations/11812.html Mon, 9 Jun 2008 12:00:00 EDT As recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job. Communicators in public affairs know that consistent engagement with... http://prnewsonline.com/mediarelations/11813.html http://prnewsonline.com/mediarelations/11813.html Mon, 9 Jun 2008 12:00:00 EDT