http://prnewsonline.com/ PRNewsOnline en-us 2008 Sat, 17 May 2008 10:04:31 EDT http://prnewsonline.com/ http://prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The evolution of the business landscape--aided and abetted largely by new digital technologies--has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything has a PR element and execs in this discipline are... http://prnewsonline.com/news/11729.html http://prnewsonline.com/news/11729.html Mon, 12 May 2008 12:00:00 EDT We may be in this midst of a recession--or, at the very least, a very unstable economy--but you wouldn't know it based on the ever-growing number of small PR agencies that are giving the Edelmans and Fleishman-Hillards of the world a run for their money--literally. Regardless of the reason (most likely there... http://prnewsonline.com/news/11730.html http://prnewsonline.com/news/11730.html Mon, 12 May 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. Google + Yahoo = 61% of U.S. Online Ad Revenue. 2. ROI doesn't always have to be about financial measures; sometimes it's just about spreading the word... http://prnewsonline.com/news/11731.html http://prnewsonline.com/news/11731.html Mon, 12 May 2008 12:00:00 EDT During the last six months, Warner Bros. has implemented a clever viral marketing campaign for the upcoming summer release The Dark Knight aimed at fans of the Batman franchise (the film is a sequel to 2005's Batman Begins, which reactivated the series after an eight-year hiatus). Developed through the... http://prnewsonline.com/news/11732.html http://prnewsonline.com/news/11732.html Mon, 12 May 2008 12:00:00 EDT *Fun Categories Rule Facebook: According to a May 1, 2008 breakdown of 23,160 Facebook applications, fun-based applications dominated reasons for use. Categories deemed "Just for Fun" had 9609 applications, followed by Gaming (approximately 2050), Sports (2,000), Utility (approximately 1,800) and Education... http://prnewsonline.com/news/11733.html http://prnewsonline.com/news/11733.html Mon, 12 May 2008 12:00:00 EDT Company: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national "Battle of the Hospital Chefs" competition that was held at the Hyatt Regency Chicago on... http://prnewsonline.com/news/11734.html http://prnewsonline.com/news/11734.html Mon, 12 May 2008 12:00:00 EDT By Mike Lawrence Consumers cannot enter a store, pick up a magazine or watch television today without encountering an environmental message emblazoned on a product or brand. But, unfortunately, as with all things trendy, the authentic environmental messages are sharing the lime "green" light with a host of... http://prnewsonline.com/news/11735.html http://prnewsonline.com/news/11735.html Mon, 12 May 2008 12:00:00 EDT In 2005 Rainbow Media Holdings chief Josh Sapan reorganized his company's communications structure and named Ellen Kroner to run it as SVP.  She's done that so well, she's been named the CableFAXIES PR Executive of the Year. Below she talks about hurdles, new media and reorganization. CableFAX: The... http://prnewsonline.com/news/11736.html http://prnewsonline.com/news/11736.html Mon, 12 May 2008 12:00:00 EDT During the May 8 The New Yorker Conference, the infamously analytical Canadian (well, Canadian-raised) writer Malcolm Gladwell described what is wrong with the American workforce, calling the issue, “the mismatch problem.” Following an intro from TNY’s E-I-C David Remnick, Gladwell spent... http://prnewsonline.com/news/11725.html http://prnewsonline.com/news/11725.html Thu, 8 May 2008 12:00:00 EDT A recession is upon us. Talent management has never been more challenging for senior leadership. Employees are overworked and underpaid. Businesses are fraught with scandal and corruption. New technologies make workers prisoners of their own professions by making 24/7 communications possible. It's a sad... http://prnewsonline.com/news/11711.html http://prnewsonline.com/news/11711.html Mon, 5 May 2008 12:00:00 EDT By Katie Paine You can tell a lot more about an organization's culture by its response to a crisis than you can from its annual report. Earlier this year, planes from both Southwest Airlines and American Airlines were grounded by the Federal Aviation Administration (FAA). In Southwest's case, an internal... http://prnewsonline.com/news/11712.html http://prnewsonline.com/news/11712.html Mon, 5 May 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. 86% of surveyed employees worldwide liked or loved their job, and 73% liked or loved their boss. 2. Never start a blog when you... http://prnewsonline.com/news/11713.html http://prnewsonline.com/news/11713.html Mon, 5 May 2008 12:00:00 EDT *Green Doubts: Green advertising may be ubiquitous these days, but that doesn't mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high--37% of respondents say they frequently recall messaging, and 33% do so occasionally--but... http://prnewsonline.com/news/11714.html http://prnewsonline.com/news/11714.html Mon, 5 May 2008 12:00:00 EDT Company: Hasbro Inc. Agency: Litzky Public Relations, Fathom Communications Timeframe: 2006--2007 Over the past decade, Hasbro Inc. has been a major supporter of the Marine Corps Reserve Toys for Tots program, donating over $10 million in toys and games alone. The program has also touched the lives of nearly... http://prnewsonline.com/news/11715.html http://prnewsonline.com/news/11715.html Mon, 5 May 2008 12:00:00 EDT By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR's history stems in part from its principal benefit--awareness. If you want to foster brand awareness this side of $100 million, PR is a great solution. However... http://prnewsonline.com/news/11716.html http://prnewsonline.com/news/11716.html Mon, 5 May 2008 12:00:00 EDT It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that "green" products and services have a positive/beneficial impact on the environment when, in fact, "green" more accurately describes products with a less negative impact than competing versions (Source... http://prnewsonline.com/news/11698.html http://prnewsonline.com/news/11698.html Mon, 28 Apr 2008 12:00:00 EDT Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it's time for the master's class. As the past article suggested, search engine optimization (SEO) and its kissing cousin, search engine marketing (SEM), are the tools that make the world go 'round--as least as far as... http://prnewsonline.com/news/11699.html http://prnewsonline.com/news/11699.html Mon, 28 Apr 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. When dealing with an image crisis such as that of China and the upcoming Olympics, PR execs should shift messaging away from politics. 2. To empower employees to go... http://prnewsonline.com/news/11700.html http://prnewsonline.com/news/11700.html Mon, 28 Apr 2008 12:00:00 EDT This summer, from Aug. 8-24, the 2008 Summer Olympics will be under way in China's capital of Beijing. For the past several months, loud protests about China's human rights violations, particularly in Tibet, have been casting a dark cloud over this global extravaganza. Thanks to several high-profile... http://prnewsonline.com/news/11701.html http://prnewsonline.com/news/11701.html Mon, 28 Apr 2008 12:00:00 EDT *The Mom Factor: Word of mouth (WOM) continues to play a growing role in successful communication strategies, and a study conducted by The BabyCenter and market research firm Keller Fay Group reveals one specific audience that significantly drives this phenomenon: moms. According to the findings: Today's... http://prnewsonline.com/news/11702.html http://prnewsonline.com/news/11702.html Mon, 28 Apr 2008 12:00:00 EDT