Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc. 500 Company), which includes the largest in-person content marketing event, Content Marketing World, as well as Chief Content Officer magazine, the leading magazine for content marketers.
Joe is also co-author of Get Content Get Customers (McGraw-Hill), recognized as the handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, named a top industry influencer in the Folio: 40 and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.