PR News' Top 100 Case Studies in PR

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Culled from exclusive case studies selected by PR News staff, this one of a kind book is packed with useful, specific, "how they did it" case studies -- a resource that you and your team can use for years. You'll learn the strategies employed by corporate, nonprofit and agency PR professionals; you'll get budget breakdowns and measurement strategies; and you'll be equipped with fresh, new ideas about how to execute a campaign or program that produces positive results. You'll hear what worked, what didn't, and why. Each study demonstrates some facet of ingenuity, innovation or integrated thinking, illuminating communications as a function that has matured with poise and established its indispensability to business practices. 

These 100 best Case Studies are the editors' picks of the most successful campaigns in:

• Branding/Rebranding
• Crisis Communications
• CSR & Community Relations
• Digital PR
• Event Marketing
• Internal Communications
• Measurement
• Media Relations
• Nonprofit PR
• Product Launch
• Public Affairs

These examples of PR evangelists are representative of a larger trend, one that marks communications’ move out of the shadows and into the spotlight. Surely there are more “top case studies” to reiterate this step forward, but these should satisfy the appetites of practitioners hungry for challenges and realworld solutions.

We hope you'll enjoy PR News' Top 100 Case Studies!

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