PR News' Media Training Guidebook

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$399.00 per copy - Order your copy online or call 888-707-5814!

"No Comment." We all know by now that those are two words any spokesperson should avoid when confronted by reporters. There are a few exceptions, as with everything. But,turning and twisting one axiom on its head: even if you've got nothing nice to say, say something. Or else the journalist, looking for a sound bite or some cogent explanation for a part of his story, might say it for you.

As a journalist with 20 years' experience, I've met many outstanding spokespeople and media-savvy corporate representatives. These are the people who can distill the critical information for us journalists, respect our time (and our job), and make our stories not only readable, but enjoyable to read. Are you one of those spokespeople? Are your top executives among them? Truth is, most organizations are inconsistent in their relations with the media. The message may even be consistent, but how that message is communicated needs some work.

The PR News Media Training Guidebook is your lesson plan for improving your skills before the media and training your key executives to be media-ready. From communicating to the media during a crisis to holding an effective press conference, the Guidebook offers the steps you must take to become a media trained, outstanding communicator. We asked the top media trainers and PR professionals to share their secrets and tips for communicating to the media in situations you're likely to face again in your career.

The PR News Media Training Guidebook chapters include:

• Powerful Messaging
• Identifying Your Spokesperson
• Inside the Reporter's Brain
• During the Interview
• Prepping the C-Suite
• Mastering the Meetings
• Litigation & Your Media Response
• Getting the Media to Cover You
• So You Want to be a Media Trainer?
• Choosing a Media Trainer

If the Media Training Guidebook doesn't make you a better communicator, then this particular journalist has two words to say: "No Comment."

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement.