Measurement Webinar:
How to Effectively Measure Your Reputation and Brand

A Nuts & Bolts Workshop presented by PR News
Tuesday, October 17th 1:30-3:00 p.m. (ET)

Schedule this Webinar with your team - $297 per site location.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Are your PR activities creating value for your organization? Is your brand trusted and number one in the market? To get to “yes” with these two questions, you’ll need to know not only to how to measure reputation and brand, but what to actually do with the metrics that are often befuddling and time-consuming. PR News’ 90-minute Webinar, designed for communications professionals, will show you best ways to measure reputation and brand to drive your organization’s mission, and put PR in the driver’s seat.

Hear from the following measurement experts:

• Mark Weiner, President, Delahaye, IPR Member [bio]

• Kelly Groehler, Senior Manager, Corporate Public Relations, BestBuy [bio]

• Jonathon Low, Managing Director, Communications Consultants Worldwide (CCW) [bio]

• Moderated by Peggy Cope, Editoral Director, PR News

In this 90-minute webinar you will hear how to:

• How to determine your brand’s true worth
• Best ways to manage brand and reputation risk
• How to implement a reputation measurement program
• The most important steps for building brand and reputation
• Best ways to track your reputation and respond to the ups and downs
• How to decipher sophisticated market-mix models
• Factoring in message measurement
• The low-down on the tools you’ll need to measure brand and reputation
• How to justify your PR budget and get more PR dollars into next year’s budget

Plus, Q&As throughout the workshop.

This workshop is designed for you and your team. Roll up your sleeves and in just 90 minutes you’ll have countless new ways to measure and improve your PR efforts.

You can't afford to miss this exclusive measurement webinar on October 17. Register today!

PR News Webinars has a reputation for giving its attendees a chance to get their toughest questions answered. At this interactive Webinar, you’ll have ample opportunity to query the experts. Also feel free to email your questions beforehand to ajefferies@accessintel.com.

**$297 per location.

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here. For content questions regarding this Webinar, contact Amy Jefferies at ajefferies@accessintel.com