Media Training Workshop:
How to Present Yourself & Key Executives to the Media

A Webinar brought to you by PR News
Wednesday, September 13
1:30-3pm ET

$297 per site location.

Designed for you and your communications team. Attend right from your desktop or conference room! Each registration comes with access to the archived version of the program and the materials for 1-year. This 90-minute Webinar Features Case Studies, Lessons Learned and Downloadable Material.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Bonus for attending: all attendees will receive PR News’ Top 10 Media Training Articles: a compendium of media training articles and case studies.

Forget the days of “No Comment” – the bar is raised higher than ever in how you and your senior executives work with the media. Whether you’re a spokesperson for your organization or your client, or are responsible for media-training your top executives, you know how high the stakes are – and that the road to failure can be quick and painful.

Join us on Wednesday, September 13 for one of PR News’ most highly acclaimed webinars on Media Training. In just 90 minutes, you’ll learn the ropes on becoming a better spokesperson, on training your key executives to present themselves and their key messages to the media, and on what makes the media tick.

We've lined up highly skilled PR professionals who will share their experiences working with the media during good times and bad, and how they've positioned their organizations for positive coverage through the power of PR and good media training.

At this workshop, our expert media trainers and award-winning spokespeople will show you how to:

• Take control of your media interviews
• Handle sensitive issues during an interview
• Gain critical leadership skills
• Field difficult questions and bridge to positive answers
• Avoid misquotes
• Respond to crises effectively
• Become a reliable source for reporters
• Map your messages
• Develop quotable messages and sound bites
• Conduct interviews via new technology, ie podcasts, videocasts, etc.
• Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions.
• Media train for various scenarios, i.e., press conferences, on-air vs. print, etc

Hear from these experts:

Ken Capps, APR [bio]
Vice President, Public Affairs
Dallas Fort Worth International Airport

Jerry Doyle [bio]
Executive Vice President
CommCore Consulting Group

Mike Schwager [bio]
President
Worldlink Media Consultants

PR News Webinars has a reputation for giving its attendees a chance to get their toughest questions answered. At this interactive Webinar, you’ll have ample opportunity to query the experts. Also feel free to email your questions beforehand to ajefferies@accessintel.com.

You can't afford to miss this exclusive Webinar on September 13. Register today!
**$297 per location.

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Amy Jefferies at ajefferies@accessintel.com