Advanced Crisis Management Webinar
for PR Professionals

A virtual seminar brought to you by PR News
Webinar Partner: Levick Strategic Communications

$279 per site location (one fee for unlimited attendance at each site)

Order the materials

Purchase of this program comes with access to entire program for a full year! Visit the new Crisis & Legal PR Bulletin

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

While most organizations have crisis plans in the event of natural disasters, many don't think through the impact of lawsuits, improper behavior, product recalls and other crises that make the news. To add fuel to the fire, your crisis management and communications plan – if you even have one -- is typically outdated within 30 days of creation.

PR News's Advanced Crisis Management Workshop is designed for communications professionals who not only want to avoid a crisis, but should a crisis arrive is armed with the resources, tools and thought leadership to put out the fires effectively.

This workshop is based on the premise that PR has the unparallel function of presenting managers with a 360-degree view of the real world. And when dealing with setbacks of any size, PR executives like you must therefore have the smartest, most updated crisis management plan in place.

To ensure that your organization is truly crisis-ready and prepared, PR News has lined up three crisis experts to focus on:

• The guiding principles to understand and live by in preparing for any crisis
• Knowing the crisis rules versus actually testing your processes to be as prepared as possible
• Leveraging your organization's current processes/rules to help you look smart and ready
• Key tools and techniques you can walk away with to help you manage crises smarter
• Examples of companies that have learned to be more crisis prepared
• Testing messages during a crisis
• Rebuilding confidence and trust among employees from a high level.
• Managing the issues and turning the matter from a crisis into solutions-oriented campaign
• Working more effectively with internal and external legal counsel
• Communicating to stakeholders that your company can be trusted

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Speakers:

Steve Cody [bio] Managing Partner & Co-Founder, Peppercom, an award winning PR firm with deep expertise in crisis communications and planning

Richard Levick [bio] President, Levick Strategic Communications, a worldwide leader in high-stakes communications and legal media

William Moore [bio] Executive, ViaNovo

Barbara Kolsun [bio] General Counsel , Seven for All Mankind

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Virtual Seminar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $279.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com

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