BIOGRAPHY

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Margot Sinclair Savell
Director of Media Research and Measurement
Seattle office of Weber Shandwick Worldwide

Margot Sinclair Savell is the director of media research and measurement at Weber Shandwick Worldwide. Margot leads a team of analysts who review blogs, forums, sites and traditional print and broadcast media to evaluate marketing and public relations programs. Margot has more than 20 years experience in public relations, interactive marketing and journalism. Before joining Weber Shandwick, Margot was an editorial manager at AOL and oversaw all marketing and content planning for CBS-TV Web sites. At Cox Enterprises, she led quality assurance initiatives and major Web site build-outs, launches and redesigns. As a journalist, Margot's reports appeared on ABC, CBS, The Associated Press, Financial Post, L.A. Times and The New York Times.