BIOGRAPHY

Kathy O'Reilly
Director of Public Relations for LYCOS, Inc.

As the Director of Public Relations, Ms. O’Reilly develops and implements the overall public relations, corporate communications and media relations strategic plans for Lycos. Ms. O’Reilly first joined the marketing team at Lycos in 1999, where she served as the consumer PR specialist, working with print and broadcast media to elevate Lycos’s awareness with consumers. She soon moved into a senior management role within PR, helping to drive more media attention and brand awareness to Lycos and was the driving force behind promoting The Lycos 50™, Lycos’s weekly list of the top people, places and things web users search for everyday. The Lycos 50 continues to be the most successful consumer PR vehicle in Lycos history, averaging 2-3 media mentions per day. In 2004, Ms. O’Reilly took over sole direction of the PR and Corporate Communications divisions within Lycos.

Prior to joining Lycos in 1999, Ms. O’Reilly produced nationally-syndicated TV talk shows and magazine-format TV news and entertainment programs for 15 years, on staff of several broadcast companies including Hearst Argyle, Telepictures/Warner Brothers, The Disney Channel, and CBS Westinghouse Group W Productions. Ms. O’Reilly has a Master of Arts degree in Communication from Pepperdine University and a Bachelor of Arts degree in English from the University of Massachusetts Lowell.