BIOGRAPHY

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Julie Crabill
Account Director; Manager, Industry Relations
SHIFT Communications

Julie Crabill is an account director and the manager of industry relations at SHIFT Communications in San Francisco. Julie leads SHIFT's Lifestyle Technology Practice on the West Coast and led the charge in launching powerhouse products like Pleo, the robo-dino from UGOBE, and Radar, the mobile social network from Tiny Pictures. Julie was part of the team at SHIFT to spearhead answering the call for a social media press release and works closely with the team at SHIFT on PR 2.0 initiatives. Prior to joining SHIFT, Julie worked at both Edelman and Weber Shandwick. She earned a bachelor’s degree in public relations from San Jose State University and has held various positions on the board of the Silicon Valley Chapter of the Public Relations Society of America.