BIOGRAPHY

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Kim Friedman
Senior Vice President, Co-Practice Leader
MS&L Global Consumer Marketing, New York

Kim is co-director of the MS&L NY Consumer Group and a specialist in integrated communications. A big picture thinker with more than 15 years communications experience working on international brands such as Rolex, Laura Mercier, and Victoria’s Secret, Kim focuses on creating programs and platforms that build an emotional connection between brand and consumer.

For the past five years, Kim has been living in Europe, leading an international team developing and running globally integrated communications programs for Royal Philips Electronics, focusing on personal care and well-being. During her tenure she developed the award-winning platform and launch plan for Philips Bodygroom (the all-over body shaver for men) and created an international fashion program for the Philips Garment Care (irons) category. She also provided strategic PR counsel for Rolex on their philanthropic initiatives in the UK.

Earlier in her career, Kim specialized in beauty and luxury goods, working in-house at Guerlain and Lalique, directing the national launches of Laura Mercier cosmetics, Annick Goutal Amour, Gucci Envy, Chopard Casmir and others and building brands such as A.T. Cross, Baume & Mercier and Gossard.