How to Communicate Your Corporate Social Responsibility Commitments

A Nuts & Bolts Workshop presented by PR News
This Virtual Seminar took place on January 25, 2006

Order the replay and materials from the event.

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• Speakers
• Who should attend?
• How does it work?
• What Equipment do I need?
• Questions?

Many companies struggle with how to communicate their CSR activities to different stakeholders. However, with the launch of ecomagination, BP's Beyond Petroleum campaign, and Starbuck's Good Company communications, corporations are beginning to recognize that communications can result in reputational and financial gains for corporations. How do you create an authentic communications message around your CSR commitments? Cone, a leader in CSR communications strategy, will present CSR communications trends, the business case for communicating CSR activities, and a methodology for developing a strategic CSR communications plan.

This is a one-of-a-kind workshop that will give you the insights, tools and strategies you need to build and grow your CSR program.

Join PR News on Jan. 25 for a 90-minute seminar that will answer your questions about developing an effective CSR communications strategy to reach different types of stakeholders.

Hear from these CSR experts at Cone:

• Alison DaSilva, Vice President of Cone, Inc.
• Alana Schmitt Burns, Vice President of Cone, Inc.
• Mindy Gomes Casseres, Senior Associate of Cone, Inc.

PR News has designed this 90-minute program to cover these critical CSR communications topics:

• Trends in stakeholder expectations regarding CSR communications
• Developments in corporate CSR communications
• Creating a solid CSR information base - a CSR report
• Determining the right focus for your company’s CSR communications
• Developing an integrated CSR communications strategy
• Creating overarching CSR messages
• Developing appropriate vehicles to reach different stakeholders
• Using creative to bring CSR issues to life

We know your time is valuable. At this PR News virtual workshop, you and your team will walk away with smart, proven ideas and a clearer outlook on measurement strategies that work.

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Speakers:

	Alison DaSilva Vice President of Cone, Inc.
	Alana Schmitt Burns Vice President of Cone, Inc.
	Mindy Gomes Casseres Senior Associate of Cone, Inc.

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsiblity
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Virtual Seminar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com

You can’t afford to miss this exclusive Webinar on January 25. Register today!

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