$297 per site location.

Each registration comes with access to the archived version of the program and the materials for 1-year. This 90-minute Webinar Features Case Studies, Lessons Learned, New PR Measurement Formulas and Downloadable Material.

• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

If measuring your media relations efforts boils down to counting clips, paying in a vacuum for search engine keywords, collecting favorable coverage of your company and devising umpteen scorecards, then you might be like the rest of your PR colleagues who -- without true measurement standards -- are just hoping for the best.

We’re inviting you to break out from the pack and learn how to measure your initiatives across all media – from magazines to blogs to newspapers to broadcast.

Please join PR News on July 19th as we bring together a panel of powerful media relations and measurement experts who will present advanced methods of measuring online, print and broadcast media – advanced yet affordable, strategic yet practical.

PR News’ Advanced Media Measurement Workshop, led by PR measurement guru Katie Paine and several other measurement experts, will offer you the latest trends and tactics -- what’s working, what’s not – as well the latest ways to integrate media measurement into your organization’s business goals. You’ll also hear how to measure your failures, too, so you can stop spending money on efforts that’s don’t pay off. Lastly, we’ll show you how to better tie in your media relations to sales.

Presenters:

• PR Measurement Guru Katie Paine, founder of KDPaine & Partners LLC
• James Fetig, Associate Vice President, Institute Communications & Public Affairs Georgia Institute of Technology MC and Former Vice President of Corporate Communications with Raytheon
  

After attending the July 19th PR News workshop, you’ll have a better understanding and grasp of the following key media measurement areas:

Linking Media Analysis to Business Objectives

• No more analysis in a vacuum
• Getting senior management involved
• How to connect media analysis and outcomes
• How to boost your organization’s sales efforts with better media measurement strategies

Digital Media Measurement:

• Blog measurement – how people are doing it
• Podcasts – what you need to measure
• Website measurement – no longer optional
  Broadcast measurement – what's new, what's possible
• Content analysis of online messages
• Integrating new media measurement into your total measurement program
• Online traffic, links, and revenues: how PR can drive these indicators
• Reporting the results: traps and tips

Five steps to set up your media measurement dashboard

1. Determine audiences and key media outlets, online and offline
2. Deciding what's important – the most useful metrics
   • Messaging
   • Positioning on key issues
   • Visibility of spokespeople
   • Recommendations
   • Brand visibility
   • Brand benefit mentions
3. Select your benchmark – what are you comparing your results to?
4. Picking a tool –
   • Do it yourself vs outsourcing
   • Pros and cons of automated analysis
   • Low-end products for limited budgets
5. How to use the data
   • For strategic planning – case studies
   • For tactical planning – product roll outs, press tours
   • In a crisis – case studies
   • For spokesperson management
   • For competitive advantage
   • To set realistic expectations

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Amy Jefferies at ajefferies@accessintel.com

You can’t afford to miss this exclusive Webinar on July 19. Register today!