Crisis Management Track:
PR’s Role in Managing and Mitigating Crisis

Sponsored by:

Invite your whole team to attend at one low price.  $297 per location

Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• PRSA Accreditation "NEW"
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

While most organizations have crisis plans in the event of natural disasters, many don't think through the impact of lawsuits, improper behavior online and offline, product recalls and other crises that make the news. To add fuel to the fire, your crisis management and communications plan – if you even have one -- is typically outdated within 30 days of creation.

First step is to join us for just 90 minutes on August 21 for a one-of-a-kind workshop that will better prepare you, your PR team and your organization for any crisis. PR News’s Advanced Crisis Management Workshop is designed for communications professionals who not only want to avoid a crisis, but should a crisis arrive is armed with the resources, tools and thought leadership to put out the fires effectively.

This workshop is based on the premise that PR has the unparallel function of presenting managers with a 360-degree view of the real world. And when dealing with setbacks of any size, PR executives like you must therefore have the smartest, most updated crisis management plan in place. With the 24/7 news cycle and citizens journalists and bloggers potentially wreaking havoc on your reputation, now is the time to ramp up your crisis management skills.

To ensure that your organization is truly crisis-ready and prepared, PR News has lined up three crisis experts to focus on:

• The guiding principles to understand and live by in preparing for any crisis
• How to (and when to) respond to bloggers and other negative exposure online
• Leveraging social networking sites and other new media to your advantage to manage reputation
• Knowing the crisis rules versus actually testing your processes to be as prepared as possible
• Leveraging your organization's current processes/rules to help you look smart and ready
• Key tools and techniques you can walk away with to help you manage crises smarter
• Examples of companies that have learned to be more crisis prepared
• Testing messages during a crisis
• Rebuilding confidence and trust among employees from a high level.
• Managing the issues and turning the matter from a crisis into solutions-oriented campaign
• Working more effectively with internal and external legal counsel
• Communicating to stakeholders that your company can be trusted

Crisis Experts:

	Ashley McCown Executive Vice President, Solomon McCown & Co.
	Richard Levick President, Levick Strategic Communications
	Jennifer Goodman Horowitz Assistant Vice President, FD Dittus Communications

Moderator:

Andy Church
VP Marketing and Product Management, dna13

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation "NEW"

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

A virtual seminar brought to you by PR News
Sponsored by:

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