PR News Webinar:
Word of Mouth Marketing & PR: Best Practices for You and Your Team

Wednesday, June 20, 2007
1:30-3:00 p.m. (ET)

**PR People Awards Entry Deadline June 26, 2007**

Webinar Sponsor:

One fee for unlimited attendance at each site.  **$297 per location.

Each registration comes with access to the archived version of the program and the materials for 1-year.

Bonus for attending: a special issue focused on Word of Mouth Marketing from the experts at BurrellesLuce.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Now more than ever, knowing how to engage your customers and foster brand enthusiasts is what will separate your organization from your competitors. Recognizing that word-of-mouth marketing is a powerful and cost-effective tool in your communications arsenal, PR News has designed a nuts and bolts workshop to help you build your reputation and bottom line through savvy Word of Mouth strategies.

Word of mouth is such a commonly used phrase, but the truth is, very few companies are effectively using this tactic to advance their standing in the marketplace.  Spend 90 minutes at this June 20th Webinar and you’ll see how Word of Mouth will work for you.

At this Webinar, you’ll get case studies of companies using word of mouth marketing to boost reputation and sales and you’ll learn how to:

• Identify the Influencers in your markets
• Create and maintain customer evangelists
• Execute effective viral marketing communications
• Implement Online vs. offline word of mouth tactics
• Use online conversations to spread your company’s message
• Use Social networks to your advantage
• Set up online communities, loyalty programs, blogs and other WOM techniques
• Learn the 5 steps of a good viral campaign – Talkers, Topics, Tools, Talking Parts and Tracking
• Boost sales through Word of Mouth PR and marketing
• Make PR lead the conversation with customers and other stakeholders
• Measure your word of mouth techniques
• Choose the best low-cost tools for tracking Word of Mouth

Hear from these industry experts:

	Andy Sernowitz CEO, GasPedal; founder and former president of Word of Mouth Marketing Association and author of “Word of Mouth Marketing: How Smart Companies Get People Talking”
	Ann N. Videan APR, president, Videan Unlimited, LLC
	John Bell Managing Director/Executive Creative Director 360° Digital Influence, Ogilvy Public Relations Worldwide
	Moderator: Johna Burke Vice President, Express Services for BurrellesLuce

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

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