Stories by Carmen Collins

Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.

Whom do you trust? Cisco’s Carmen Collins argues that brands ignore that their employees can be the most genuine and trusted voices. She discusses how Cisco has employed staffers on social media channels to help recruit potential employees.

Communicators and marketers know the elephant in the room with Snapchat is that you can’t measure it. Wrong, argues Carmen Collins of Cisco, who not only has launched an extensive Snapchat effort at the company but also measures it. In this article she provides step-by-step directions so you, too, can measure Snapchat.

How Cisco found social media ambassadors among its employees and empowered them to tell its story on Snapchat. The author argues that allowing employees to be authentic will pay large dividends.