Stories by Caysey Welton

Corporate social responsibility is a win-win program for your brand. Not only will your company be improving your stakeholders’ community, but your CSR programs can also enhance team-building efforts.

National Association of Broadcasters  – OK2TALK: Giving Youth a Voice to Discuss Mental Health  When 1 in 4 teens and young adults feel alone, unloved and isolated because of mental illness, how can a communications… Continued

Office Depot Foundation  – “Be The Difference. Speak Up Against Bullying” Program  In the spring of 2013, a rare opportunity was presented to the Office Depot Foundation. Office Depot announced a branded partnership with British… Continued

Schmidt Public Affairs/DaVita – Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness  To raise awareness about kidney disease and encourage preventative treatment, Schmidt Public Affairs and client DaVita teamed up with NBA… Continued

American Society for Aesthetic Plastic Surgery  – Knowledge is a Beautiful Thing.  A downturned economy, coupled with new, and in some cases, unscrupulous entrants into the plastic surgery sector resulted in a negative impact for… Continued

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.