When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.
Stories by Dustin Siggins
On Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued
Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here’s how local pitches can work.
Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued
Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.