Stories by Dustin Siggins


How PR Pros Can Adapt to Gannett’s Revised Editorial Guidelines

June 14th, 2022 by

Getting opinions into the press just got harder. Gannett, USA Today’s parent company and owner of 250 regional and local newspapers around the country, is urging its regional outlets to reduce editorials and opinion essays.… Continued

Gov. Kemp and Hyundai Spark Successful PR Partnership

May 24th, 2022 by

Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued

Communication Lessons from the Fog of Russia’s War in Ukraine

March 22nd, 2022 by

Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.