Stories by Erika Bradbury

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Why You Should Consider Affiliate Marketing as Part of Your Product-Pitch Mix

November 30th, 2022 by

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider.

Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Explainer: What is the Metaverse?

November 8th, 2022 by

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.

PR Leaders Share What Skills Incoming Pros Need to Succeed in Era of Uncertainty

October 26th, 2022 by

In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the Category

September 30th, 2022 by

Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.

Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with Influencers

September 30th, 2022 by

In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.

How Cox Communications Deploys a Framework on Social Issues

September 27th, 2022 by

Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.

‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August

September 6th, 2022 by

There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms

Why Part of Georgia-Pacific’s Social Media Team Sits within Communication

September 2nd, 2022 by

In this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.

Explainer: What is a Bounce Rate?

August 31st, 2022 by

We look at the definition of bounce rates and how they apply to communicators.