Stories by Erika Bradbury

cannabis

Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis

February 26th, 2021 by

[Editor’s Note: As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.] With 68 percent of Americans… Continued

diversity statement

Brands That Posted Once about DEI Received High Engagement, But Will They Act?

February 2nd, 2021 by

In the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).

businesswomen

Female and Male Mentors are Keys to Success for Many Top Women in PR

February 2nd, 2021 by

We talked to PRNEWS Top Women in PR honorees about the advancements of women in the workforce, the importance of mentorship and how the industry can help tackle the challenges of working women.

Nonprofits Post Most about Vaccine; Highest Engagement for Brands Features Real People

January 5th, 2021 by

Excluding healthcare providers and media (the most obvious entities to post about the vaccine), the top poster by volume of content was AARP. Confusion over who is next in line for the vaccine continues, and with older adults as one of the highest risk categories, it’s not a surprise that AARP content reigns over these platforms.

Brand Communicators Toss the Product Launch Playbook of Yesteryear

January 5th, 2021 by

In years past, launching product was a boon for publicists. It was fairly easy. In 2020 and beyond, not so much.

In addition to breaking through the noise of COVID-related news, brands with product launches were forced last year to compete with stories about social justice and the election. Combine that with shrinking newsrooms and an inability to host live events and the appetite for product launches was just not the same.

Brands Urged to Approach Breast Cancer Awareness Month Honestly

October 12th, 2020 by

Awareness months seem like a win-win for brands and organizations. And they can be, assuming they are undertaken with honest intentions. One of the areas that grass-roots group Breast Cancer Action fights is brands and public officials highlighting Breast Cancer Awareness Month for the wrong reasons.

drawing of diverse online audience

It’s No Longer Optional for Businesses to Remain Neutral on Social-Political Causes

October 6th, 2020 by

The Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.

Ensuring Authenticity in Your D&I Messaging During Pride Month

June 2nd, 2020 by

June is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.

usafacts

Using Data to Inform Decisions During the Pandemic

May 1st, 2020 by

Organizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.

man on phone conference call

Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.