Stories by Erika Bradbury

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Setting Boundaries Can Help Social Media Managers Avoid Burnout

March 26th, 2021 by

As The Social Shake-Up Virtual Spring Tune-Up is set for April 21, we offer introductions to some of its scheduled speakers. In this Q&A, Dropbox social media head Susan Chang offers advice to social media managers about avoiding burnout. One of the tips she advocates is setting boundaries.

Southwest Promise

Despite its Pandemic-Response Plan, Southwest Airlines Pivoted Often

March 25th, 2021 by

Unlike many organizations, Southwest Airlines entered the current pandemic with a pandemic-response plan. Despite that, the carrier found organizational dexterity was critical to communicating during the past 12 months, SVP& CCO Linda Rutherford said during a keynote address at PRNEWS’ Crisis Management Virtual Event.

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Should Your Brand Chase the Next New Thing on Social?

March 17th, 2021 by

We speak with Tiffany Rivers, director of social media at Media Cause. Rivers will join us in a panel conversation on what platforms attendees should keep an eye on this year, and tips for determining when it’s best to skip jumping on the bandwagon.

women in leadership

A Picture Can Speak (More Than) a Thousand Words to Eliminate Bias

March 5th, 2021 by

Words and visuals have consequences. And with nearly one in two female consumers expecting companies to commit to inclusivity and diversity in communication and advertising, it’s important for communicators to carefully consider their messages. To highlight Women’s History Month and International Women’s Day, we spoke about best practices with leaders from Getty Images and the Unstereotype Alliance.

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Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever

March 2nd, 2021 by

In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.

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Return of March Madness Boosts Consumer Engagement 61%; Instagram Dominates

March 2nd, 2021 by

While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

cannabis

Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis

February 26th, 2021 by

The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.

businesswomen

Female and Male Mentors are Keys to Success for Many Top Women in PR

February 2nd, 2021 by

We talked to PRNEWS Top Women in PR honorees about the advancements of women in the workforce, the importance of mentorship and how the industry can help tackle the challenges of working women.

diversity statement

Brands That Posted Once about DEI Received High Engagement, But Will They Act?

February 2nd, 2021 by

In the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).

Brand Communicators Toss the Product Launch Playbook of Yesteryear

January 5th, 2021 by

In years past, launching product was a boon for publicists. It was fairly easy. In 2020 and beyond, not so much.

In addition to breaking through the noise of COVID-related news, brands with product launches were forced last year to compete with stories about social justice and the election. Combine that with shrinking newsrooms and an inability to host live events and the appetite for product launches was just not the same.