We speak with Tiffany Rivers, director of social media at Media Cause. Rivers will join us in a panel conversation on what platforms attendees should keep an eye on this year, and tips for determining when it’s best to skip jumping on the bandwagon.
Stories by Erika Bradbury
Words and visuals have consequences. And with nearly one in two female consumers expecting companies to commit to inclusivity and diversity in communication and advertising, it’s important for communicators to carefully consider their messages. To highlight Women’s History Month and International Women’s Day, we spoke about best practices with leaders from Getty Images and the Unstereotype Alliance.
While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.
In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.
The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.
In the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).
We talked to PRNEWS Top Women in PR honorees about the advancements of women in the workforce, the importance of mentorship and how the industry can help tackle the challenges of working women.
In years past, launching product was a boon for publicists. It was fairly easy. In 2020 and beyond, not so much.
In addition to breaking through the noise of COVID-related news, brands with product launches were forced last year to compete with stories about social justice and the election. Combine that with shrinking newsrooms and an inability to host live events and the appetite for product launches was just not the same.
Excluding healthcare providers and media (the most obvious entities to post about the vaccine), the top poster by volume of content was AARP. Confusion over who is next in line for the vaccine continues, and with older adults as one of the highest risk categories, it’s not a surprise that AARP content reigns over these platforms.
[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding