Stories by Ian James Wright


6 Reasons Why You Should Encourage Employees to Volunteer

January 12th, 2016 by

Doing the right thing pays dividends in ways you might not have imagined.

Volkswagen CEO Apologizes for Diesel Scandal at CES 2016

January 6th, 2016 by

Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?

4 Ways to Prepare for Your PR Job Interview

January 5th, 2016 by

More preparedness equals fewer things to worry about, which lets your personality shine.

7 Steps to Creating a Powerful Employee Volunteer Program

January 4th, 2016 by

Make a more meaningful commitment to CSR with your most valuable resource.

Green CSR: Don’t Try to Get Away with ‘Greenwashing’

December 29th, 2015 by

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.

Stoner Sloth: PR Failure, or Social Media Success?

December 28th, 2015 by

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?

Steve Harvey’s Miss Universe Blunder a Lesson for PR Pros

December 21st, 2015 by

Mistakes were made. More mistakes were made.

PR Writing Bugbears to Grapple With in 2016

December 18th, 2015 by

Little things can make a big difference when it comes to a smooth reading experience.

PR Tactics for Finding Your Audience: ‘Everyone’ Is No One

December 15th, 2015 by

If your boss tells you to make a viral video that appeals to everyone, please have them read this.

Media Pitching: 3 Action Items for the New Social Media World

December 11th, 2015 by

You don’t have to change your entire method of attack at once; implement these three easy steps now to get a great start.