Stories by John Guilfoil


Boston Bruins’ PR Lesson: Pulling a Fast One Isn’t Easy

November 7th, 2022 by

The Boston Bruins created a PR mess Nov. 4 when they attempted to pull a fast one on the public. Tell the whole truth is the PR lesson here.

Travis Scott performing at a concert with bright lights

Police Response to Astroworld Tragedy Shows Importance of Timing, Risk Management

November 8th, 2021 by

The Astroworld Tragedy is gut-wrenching. A source told The New York Times that Houston Police Chief Troy Finner shared concerns about crowd control directly with performer Travis Scott in a visit right before the show. Municipal PR veteran John Guilfoil shares some PR learnings so far.