We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued
Stories by Jennifer Risi
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.