A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.
Stories by Jennifer Risi


And We’re Back! What Hasn’t Changed Since Pre-Pandemic Cannes
June 15th, 2022 by Jennifer RisiWe’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued

Introduction to Nation Branding and Crisis Communications
December 22nd, 2015 by Jennifer RisiMuch like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

How Strategic Communications Can Define Corporate Reputation
November 18th, 2015 by Jennifer RisiPR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

Creativity in Strategic Communications
October 21st, 2015 by Jennifer RisiPR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

How Strategic Communications Drives Business Outcomes
September 16th, 2015 by Jennifer RisiA well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

5 Skills For Better Strategic Communications
August 19th, 2015 by Jennifer RisiHere are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.

How to Integrate Communications with Earned Media
July 15th, 2015 by Jennifer RisiEarned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.

Building Successful Media Partnerships for Your Brand
June 19th, 2015 by Jennifer RisiIn an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
PR Insider: Driving Influence With Earned Media Relations
March 5th, 2015 by Jennifer RisiWhile digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.