Stories by Mary Buhay

As public companies prepare annual reports, corporate communicators and investor relations also need to consider how their business narratives will change in response to the growing demand from institutional investors for disclosure about environmental, social and governance (ESG) factors.

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.

How can consumer generalists possibly compete with trade specialists in handling the full scope of a B2B communications program?

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.

B2B PR experts reveal their strategies and tactics to better reach employees across the globe.

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

Experienced agency seekers give their insights into the sometimes complex B2B agency search process.

Experienced agency seekers give their insights into the sometimes complex B2B agency search process.