Stories by Seth Arenstein

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FleishmanHillard Chief: Companies Can’t Remain Neutral; Must Choose Issues They’ll Address

May 5th, 2021 by

John Saunders, president and CEO of FleishmanHillard, believes organizations are stronger now than before COVID-19 because of the ascension of corporate values; the visible action taken on critical issues; and an unprecedented perception of the importance of communication

female leader in business meeting

Don’t Bombard the C-Suite: Shoulder the Worry and Keep Volatile Leaders Calm

April 20th, 2021 by

The idea for this month’s Crisis Dialogue springs from something we hear often from crisis pros: ‘That person/company is difficult.’ So, we talked with Chanel Cathey, founder/CEO, CJC Insights, LLC, and Daniel Roberts, a corporate crisis specialist, about handling uncooperative executives during a crisis.

smoothie bowls

‘Love of our Brand’ Prompts Ninja’s Choice of a Micro-Influencer for its Smoothie Bowl Sommelier

April 6th, 2021 by

Creativity and authenticity also are at the heart of Ninja’s social media search for a Smoothie Bowl Sommelier. After a nationwide search in late January, Ninja chose Gillean Barkyoumb, a registered dietician with 8,000 followers on Instagram. We asked Sasha Hartman, SVP, director, global creative and digital at SharkNinja, about why Ninja chose a micro-influencer and specifically Barkyoumb.

musical

A Pharmaceutical Company Helps Epileptic Patients’Speak’; via Music and Paintings

April 6th, 2021 by

Companies sometimes struggle to connect CSR with their corporate values. The story below illustrates an innovative way a pharmaceutical translated its interest in offering patients creative solutions into a CSR effort.

baseball

Despite Positive Sentiment for Baseball’s Return, 2021 Consumer Engagement Drops 14% vs 2020

April 6th, 2021 by

With Major League Baseball’s full, 162-game season returning and fans allowed in stadiums for the first time since Oct. 2019, you’d assume social media would be awash with baseball-related posts. A PR maxim, though, says it’s best to test assumptions.

PACs

Communicators Need to Place Fallout from Capitol Violence into Larger Corporate Narrative

February 2nd, 2021 by

One thing economic historians likely will include in their accounts of Jan. 6, 2021, is the reaction of some of the country’s largest companies. It started with several blue-chip firms denouncing the violence and the 147 lawmakers who voted in favor of overturning election results.

The Dual Pandemics Lead to a Breakout Year for the Volume of Communication Measurement

November 3rd, 2004 by

As PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.